Brand Manager Digital (m/f/x)

Darum lohnt es sich

Brand Manager Digital (m/f/x) Location: Munich Contract: Full-time / Permanent Reporting to: Head of Marketing The Opportunity As a Brand Manager Digital, you will play a pivotal role in shaping the success of our flu and travel vaccine portfolio.

You will design and execute data‑driven, multi‑channel marketing strategies that deliver relevant, high‑quality content to healthcare professionals and key stakeholders. By optimizing the customer journey and ensuring seamless touchpoints, you will strengthen engagement, elevate customer experience, and contribute directly to commercial impact.

In this role, you will act as a digital and innovation ambassador—driving new ways of working, inspiring digital adoption (especially within the field force), and continuously improving execution excellence.

You will work closely with cross‑functional partners to align digital initiatives with broader brand objectives while supporting the organization in building strong digital capabilities.

Your Tasks & Responsibilities: Brand Strategy & Execution Develop and implement data‑driven, multi‑channel marketing strategies for vaccine brands Design marketing initiatives based on market dynamics, competition, and customer insights Optimize the customer journey by ensuring relevant and seamless interactions across all touchpoints Strengthen the Sales Journey by leveraging CRM data for preparation, enhancing iPad-supported conversations, enabling consent generation, and driving follow-up through appro