B2B Marketing Manager (m/w/x)

Das ist der Job

About the Company Bring!

Darum lohnt es sich

You will strategically deploy high‑quality content to acquire qualified contacts and nurture them through CRM‑driven actions. • Content & Formats: create data‑based industry reports, success stories, blog posts, and LinkedIn posts. • Develop target‑specific content across the entire customer journey. • Lead Generation & Campaigns: build and optimize inbound, automation, and account‑based marketing flows in close collaboration with the Sales team. • Plan and execute e‑mail marketing and newsletters. • Implement and manage campaigns in HubSpot. • Performance & Optimization: analyze, track, and continuously optimize all activities against relevant KPIs.

Benefits • Modern workplace in Berlin with free barista‑grade coffee. • Latest MacBook/HP and high‑quality peripherals. • Holiday bonus: an additional day off on your birthday, plus 25 vacation days. • Hybrid work flexibility with optional office days. • Environment‑friendly travel options, including a BahnCard 50. • Company‑wide social events every six months in Zürich, with travel and accommodation covered.

Labs AG simplifies shopping for millions worldwide. As a fast‑growing Swiss software company with offices in Zürich, Berlin, and Basel, we provide the most efficient Mobile Advertising Platform for retailers and consumer goods companies.

Your Mission As a B2B Marketing Manager (m/w/x) focused on Content & Growth, you will create measurable impact from content, data‑driven campaigns, and smart CRM usage to grow Bring! Labs visibility, win qualified leads, and build long‑term relationships throughout the entire Customer Journey.

What you can expect In this role you will be responsible for content and lead generation with a focus on FMCG and Retail in the DACH region.

Requirements • Completed degree or training in marketing, communication, business, or equivalent. • At least 5 years of experience in content marketing, copywriting, or B2B journalism. • Proven success in lead generation and reactivation of contacts. • Strong understanding of KPIs, data storytelling, and data visualization. • Proficient in HubSpot (Marketing & Content Hub, workflows, sequences) or comparable CRM. • Comfortable using AI tools for research, structuring, and efficiency. • Knowledge of media industry or digital marketing experience in retail and brand marketing is a plus. • German at mother‑language level, excellent English in oral and written form.

We consider applications from candidates regardless of nationality, ethnic background, age, sexual orientation, gender, disability or family situation. We also encourage applications from career returners.