Brand Manager - DACH & France

Das ist der Job

Execute the brand activation playbook locally, ensuring activity lands with relevance and impact in market.

Darum lohnt es sich

Lead the development and delivery of trade marketing plans with key retailers, working closely with the commercial team to unlock growth opportunities. Partner with central teams (e.g. Partnering with Commercial Teams Work closely with DACH & France commercial teams to align marketing with retailer priorities.

Collaborate with team in London to ensure activation is coherent with global plan. Working Cross‑Functionally Collaborate with central brand, social, and media teams to ensure consistency and quality of execution.

Benefits Life Insurance Enhanced Baby Leave – 16 weeks off on full pay during the child’s first year of life (available to employees at Little Moons for one year at Week 26 of pregnancy) Discretionary annual bonus based on company performance Respect, trust, and honesty.

As Brand Manager for DACH & France, this is a chance to take real ownership of how our brand shows up across DACH & France, leading the end-to-end marketing agenda and bringing our global brand to life in a way that feels relevant, exciting, and meaningful in each market.

Key Responsibilities Own and deliver the annual marketing plan and budget for DACH and France, aligned to global brand strategy and local commercial priorities. TikTok, paid media, content) to ensure activity is delivered to brief and measured effectively.

Build and manage relationships with local agencies, with a particular focus on delivering high-quality earned attention activation in Germany. Work with distributor partners (notably Uplegger in DACH and Solinest in France) to co‑create and deliver the annual marketing plan, including asset development and performance tracking.

Act as the day‑to‑day marketing lead for DACH & France — ensuring clarity on priorities, strong execution discipline, and accountability for delivery. Develop and deploy local marketing assets, ensuring they are on‑brand, insight‑led, and effective in driving awareness and conversion.

Track, measure, and evaluate marketing activity, using insight to optimise performance and inform future plans. Ensure strong alignment between brand, commercial, and distributor partners to maximise the impact of all activity. Champion the voice of the local consumer, using market insight to inform activation and optimise performance.

Contribute to the business' Sustainability strategy by delivering your Brighter Future Sustainability objectives, and supporting your function and direct reports to deliver theirs. Detailed Responsibilities Setting & Executing the Local Marketing Plan Translate global strategy into clear, actionable local plans across DACH and France.

Ensure all activity is prioritised against commercial impact and brand‑building objectives. Manage budget to maximise impact and return on investment (‘every little counts’). Driving In‑Market Activation Lead the delivery of standout activation that builds brand salience and demand, particularly through earned attention and trade marketing.

Ensure activity works both in‑store (retail execution) and out‑of‑store (brand fame). Support sell‑in of innovation and range plans through compelling marketing and activation strategies. Managing Distributor Relationships Partner with distribution partners to build and deliver annual marketing plans.

Ensure clarity of roles, strong execution, and consistent performance tracking. Leading Agency Relationships Manage local agencies to deliver high‑quality, insight‑led activation. Set clear briefs, maintain high standards, and ensure outputs deliver against objectives. Influence stakeholders where activity sits outside direct control.

Operational Ownership Act as the internal go‑to for all marketing activity in DACH & France. Ensure delivery against timelines, budgets, and KPIs – making things happen. Performance & Measurement Track marketing effectiveness across channels and initiatives. Use insight to continuously improve efficiency and impact.

Essential Requirements Experience in FMCG marketing, ideally in food. Experience working in a multinational business, with evidence of influencing cross‑market stakeholders. Strong track record of in‑store activation/trade marketing with German retailers. Experience partnering with distributors or third parties (preferred).

Demonstrated ability to deliver both brand‑building and commercially impactful marketing activity. Strong project management and execution skills – comfortable owning delivery end‑to‑end. Strong collaboration and stakeholder management skills across functions and geographies.

Strong energy and emotional intelligence – with the ability to build momentum and alignment across markets. Self‑starter who thrives in autonomy and takes ownership for outcomes. Commercially aware, with a clear understanding of how marketing drives growth. Personal and professional maturity is important to us, and we keep each other honest.

Holidays – 27 days annual leave plus public holidays, with an alternate weekday off if a public holiday falls on a weekend. Additional days off with long service. Paid lunch once a week. Participation in Company Events in London – including our Summer and Christmas Parties.

Diversity & Inclusion: we welcome everyone, regardless of gender identity, orientation or expression. Age, race, ability, ethnicity, and perspective diversity are welcomed. All applicants must have the right to work in Germany. #J-18808-Ljbffr