Das ist der Job
Über den Job
You love strong brands - we love strong personalities!
Darum lohnt es sich
Become part of Danone and our team with the successful brands Volvic, Activia, Actimel, Alpro and more. Responsible for the strategy and activation of the new brand platform based on analyses of local growth areas and current EU/global team pipelines.
Engage & lead in cross-functional project teams within the DACH cluster and collaborate with the EU/Global team
Über Dich
Successfully completed studies in business administration or comparable At least 3 years of professional experience in brand management of consumer goods, ideally within the food & beverage category Very good project management skills and experience in the implementation of media campaigns and product innovations Entrepreneurial curious thinking, enjoy making decisions and finding innovative and creative solutions.
Identifying new growth areas, consumer needs and market opportunities by leading the development of a new brand platform for Dairy DACH. Setting up and realizing strategic priorities through insights, detailed target group, market, and competitive analyses.
Strong drive & contribution to define the portfolio setup and design, brand equity development, route-to-market definition, and activation. Strong ownership and high self-motivation, as well as a positive mindset. High agility regarding differ
