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Job Description
Join a leading international FMCG company and take ownership of one of its key brands. In this role, you’ll drive brand strategy, lead innovative marketing campaigns, manage exciting product launches, and identify new growth opportunities through consumer and market insights.
If you’re passionate about building brands in a fast-paced, collaborative environment, this is a great opportunity to make a real impact.
Key Responsibilities Support the further development of the brand strategy in close collaboration with the Senior Brand Manager Independently implement and manage marketing projects within defined strategic guidelines Identify and prioritize growth drivers based on in-depth market, competitor, and consumer analyses Plan, execute, and manage integrated marketing campaigns with a strong focus on digital channels, including coordination of media agencies Ensure a consistent and brand-compliant presence across all communication channels Drive the development of the digital brand presence and content strategy along the customer journey Plan, implement, and evaluate new product launches and relaunches in close collaboration with relevant stakeholders, taking into account the Stage‑Gate process Manage product and portfolio maintenance in collaboration with R&D, Legal, Procurement, and Production, aligned with Sales Track and monitor performan
