Brand Manager NGP

Reemtsma

Based in Hamburg, Reemtsma is the second largest tobacco company in Germany and an integral part of a truly international company, Imperial Brands. Our Sales and Marketing functions operate across eleven markets and our factory in Langenhagen, near Hannover, is an important production site, not just for the German market but for export too supporting the Imperial Group. With an expansive portfolio that includes internationally known brands such as Gauloises, West, Davidoff and JPS, we also play a key part in driving products that promote harm reduction, such as myblu and skruf.

As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo with the motivation to drive forward to shape our future. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

For our Brand Marketing team, we are looking for a Brand Manager (NGP) Cluster DACH (m/f/d).

The Role

The role holder will work within the Consumer Marketing function, Cluster DACH reporting directly to the Head of NGP & FCT (next generation products & fine cut). The Brand Manager NGP will be part of a lean category team, responsible of aligning the brand Strategy in the Cluster, defining the Operational Plan and executing the planned programs in Germany. The successful individual will work in close cooperation with the Global Category Team as well as the Region Europe Team and will play a pivotal role in the development of the Brand. Within the global market tiering framework he/she will be accountable of ensuring that the brand positioning and marketing mix are relevant for our markets and will deliver brand growth. He/she will also be responsible of co-creating consumer relevant Initiatives, the activation strategy as well as its implementation in an consumer centric mindset.

A drive to continuously improve in effort to achieve excellence is assumed.

This position presents a fantastic career development opportunity for an individual who wishes to move into a high profile role and gain relevant experience in brand management within Consumer Marketing.

What are your major duties?

Brand Equity / Portfolio and Innovation

• Monitor Brand Health and propose relevant actions to improve it
• Inject locally relevant insights and requirements into global category and regional brand developments
• Localize equity campaigns as well as all communication platforms across touchpoints to be target consumer relevant
• Deliver a portfolio architecture in line with target consumer needs & market trends / demand shifts
• Responsible of the product development process of those initiatives relevant to our Cluster (i.e. GPC, BPPC, LEP)

Strategic / operational planning

• Prepare and propose a consumer insight led and data based strategic and operational plan including omni channel activation inside the global brand strategy, respecting latest trends as well as cross category development within the relevant competitive and regulatory framework

Brand experience & activation

• Develop and execute a consumer centric activation plan measurable via relevant target metrics and specify an effective and efficient touchpoint mix based on budget and reach requirements derived from strategic and operational planning.
• Ensure state-of-the-art marketing effectiveness tracking to drive ROI driven budget decisions.

The role will encompass:

• Continually review the brands’ performance and actively propose course corrections, building on consumer insights and needs in existing and new channels/ geographies
• Define brand strategies that ensure brand equity building
• Develop and implement consumer/brand relevant pipeline of initiatives and activations in line with consumer needs
• Lead NGP brand experience (activation) approach, coordinate & control internal and external interfaces (e.g. agencies)
• Represent the cluster within cross functional business growth projects, engaging stakeholders and ensuring market relevance
• Ensure collaboration flow with the Global category team, the regional team, and relevant cluster functions.

Who are you?

• You hold a university degree in Economics, Business Administration or comparable education
• Sales and or Trade Marketing experience desirable
• Minimum 3-5 years proven experience in an FMCG environment, ideally in Germany, tobacco experience welcome
• Proven track record of consumer centric marketing and transformative thinking
• Excellent analytical skills and very strong conceptual, planning and executional skills
• Self-confident and comfortable dealing with stakeholders from all levels
• Flexible, organised and able to handle multiple projects at the same time
• Results driven with initiative and ability to work autonomously
• Excellent written and verbal communication skills
• Very good knowledge and experience in using the MS office is required
• English fluent in spoken and written, German desirable

What do we offer?

Reemtsma offers an independent full-time position with room for initiative within an international and dynamic organization. Our company culture is characterized by openness, drive and enthusiasm. We provide an attractive salary with various additional benefits.

About Imperial Brands

We’re a truly international company. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

Interested?

If you are interested in this vacancy, please send your CV and motivation letter by clicking on the “apply” button on the page.