Das ist der Job
This is a brilliant opportunity for someone who understands both brand storytelling and social-first content.
Darum lohnt es sich
You’ll develop concepts and scripts, manage creators and agencies, and work closely with the performance team to understand what is resonating and continually improve the creative.
Why this role
• Join a fast-growing DTC business with ambitious plans across Europe
• Help modernise the digital presence of an established consumer brand
• Plenty of creative ownership and freedom to bring new ideas
• Broad exposure across brand, organic social, paid creative, creators and UGC
• Collaborative international team with strong central support
What you’ll be doing
• Shaping the brand story and ensuring it is communicated consistently across digital channels
• Developing social-first concepts, scripts, hooks and briefs for Instagram, TikTok and paid social
• Building relationships with creators and developing a consistent pipeline of UGC
• Briefing and managing creative agencies, freelancers and production partners
• Supporting product launches and wider digital brand campaigns
• Working with performance marketing to analyse creative results, test new ideas and improve content
• Keeping up with social trends, competitor activity and new creative opportunities
What they’re looking for
• Around 3–5 years’ experience across brand marketing, social media, creative strategy or digital content
• A strong understanding of brand storytelling alongside social-first content
• Experience developing concepts, scripts and briefs for short-form video
• Comfortable managing creators, UGC and external creative partners
• Commercially minded and interested in how creative content performs
• Experience within DTC, FMCG, beauty, supplements or another consumer brand would be useful
• German language skills would be a huge benefit Brand & Social Content Manager | DTC FMCG
Munich (hybrid – 3 days in office, 2 from home)
Circa €50–60k
A scaling DTC FMCG business is looking for a Brand & Social Content Manager to help shape how one of its established brands shows up across digital and social channels.
You might have started your career in brand marketing before moving into social, or already work within social media but have a strong understanding of how to build a cohesive brand narrative. The role will focus heavily on Instagram, TikTok and creator-led content.
