Das ist der Job
Develop comprehensive account-based marketing plans to drive engagement and conversions within target accounts.
Darum lohnt es sich
Responsibilities Educate and inform the sales team through regular attendance at forecasting meetings, providing insights into campaign performance, lead generation, and customer engagement. Foster a collaborative working relationship between marketing and sales teams, facilitating alignment on goals, strategies, and tactics.
Collaborate with internal teams to ensure seamless integration of CRM initiatives with overall marketing campaigns and sales efforts. Work closely with sales stakeholders to develop account-based marketing plans aimed at achieving their targets, and generate high quality leads.
Lead the strategic development and execution of key account campaigns in collaboration with sales stakeholders, ensuring alignment with sales targets and objectives. Develop and execute strategies to deliver key performance indicators (KPIs), optimising campaign performance across all channels.
Utilise analytical reporting to evaluate campaign effectiveness and inform ongoing and future activities. Conduct monthly marketing reviews to track campaign productivity and iterate existing campaigns for continuous improvement.
Take a lead role in CRM marketing automation and daily execution, setting strategy and creating compelling content to nurture leads and drive conversions.
