Campaign Marketing Manager

Darum lohnt es sich

Responsibilities • Educate and inform the sales team through regular attendance at forecasting meetings, providing insights into campaign performance, lead generation, and customer engagement. • Foster a collaborative working relationship between marketing and sales teams, facilitating alignment on goals, strategies, and tactics. • Work closely with sales stakeholders to develop account-based marketing plans aimed at achieving their targets, and generate high quality leads. • Lead the strategic development and execution of key account campaigns in collaboration with sales stakeholders, ensuring alignment with sales targets and objectives. • Develop comprehensive account-based marketing plans to drive engagement and conversions within target accounts. • Develop and execute strategies to deliver key performance indicators (KPIs), optimising campaign performance across all channels. • Utilise analytical reporting to evaluate campaign effectiveness and inform ongoing and future activities. • Conduct monthly marketing reviews to track campaign productivity and iterate existing campaigns for continuous improvement. • Take a lead role in CRM marketing automation and daily execution, setting strategy and creating compelling content to nurture leads and drive conversions. • Collaborate with internal teams to ensure seamless integration of CRM initiatives with overall marketing campaigns and sales efforts. • Oversee the development of compelling campaign creative assets, ensuring alignment with brand guidelines, messaging, and audience preferences. • Design, plan, and execute complementary social media campaigns to amplify marketing collateral and increase brand visibility. • Develop strategies to leverage social media channels effectively, engaging target audiences and driving traffic to key campaign assets. • Drive growth across all M3 market research companies by developing comprehensive marketing campaigns that support their objectives and integrate seamlessly with existing initiatives. • Control and measure resources available for specific initiatives, allocating and prioritising resources to maximise return on investment (ROI).

Requirements • Experience of working in HubSpot / other CRM platforms with the ability to pivot to Hubspot • Previous marketing experience, preferably in a B2B environment • Social media planning experience, especially Linkedin • A creative thinker with the capacity to develop engaging campaigns • Excellent copywriting skills and content creation for web, social media, and email • Motivated by an exciting and collaborative team environment • Able to make decisions, take ownership and accept accountability • Self-motivated and driven with a passion for excellence • Self-directed worker with the professionalism and focus to work relatively autonomously, albeit with the support of marketing and sales colleagues • Excellent verbal and written communicator with an eye for detail