Channel & Customer Marketing Manager On Trade

General Description of the RoleDo you want to help shape the future of the On-Trade business and bring some of the most exciting brands in the aperitivo category to life? As Channel & Customer Marketing Manager On Trade, you will develop strategies and activation plans for brands such as Aperol, Sarti, Campari and Crodino, translating them into impactful customer experiences and successful in-market execution.In this role, you will combine strategic thinking with hands-on implementation and work closely with Sales, Consumer Marketing and external partners to unlock growth opportunities across bars, restaurants, wholesalers and key On-Trade customers.

Your tasksDevelop and drive channel and customer marketing strategies for the On-Trade businessTranslate brand strategies into impactful activation plans and customer programmesIdentify growth opportunities, consumer trends and emerging occasions within the On-Trade environmentCreate and execute customer-specific activations, events and commercial initiativesPartner closely with Sales, Key Account Management and Consumer Marketing to ensure excellent market executionManage marketing budgets, define success metrics and evaluate campaign performanceCollaborate with agencies and external partners to deliver best-in-class activations and consumer experiencesDevelop compelling sales stories, tools and activation concepts that support commercial growthYour ProfileMinimum of 4 years of experience in Trade Marketing, Channel & Customer Marketing, Shopper Marketing or Brand MarketingUniversity

degree in Business Administration, Marketing, Communication or a comparable fieldExperience in FMCG is preferred, ideally within spirits, beer, wine, soft drinks or hospitality-related industriesStrong understanding of customer needs, consumer behaviour and the dynamics of the On-Trade channelAbility to combine strategic thinking with a hands-on, pragmatic approachStrong stakeholder management and communication skills, with the ability to influence across functions and hierarchy levelsAnalytical mindset with the ability to translate data and insights into actionable recommendationsEntrepreneurial attitude, creativity and a passion for identifying and unlocking new growth opportunitiesFluent German and English language skills

What we offer

• 30 days of vacationFlexible working hoursRemote work optionsFitness center subsidyCompany pension planAnniversary paymentsSpecial leaveComprehensive onboardingDiscounted employee purchases & free productsExciting team eventsLunch vouchersDeutschlandticket