Das ist der Job
Build and deliver the annual channel marketing plan and MDF budget, ensuring efficient allocation, follow-up and ROI.
Darum lohnt es sich
Channel Marketing Manager, Electrical Wholesalers (EWS) - (m/w/d)
Hybrid position (3/2) based in Bonn, NRW, Germany
What you’ll do: Own the local execution of the EWS Partner Programme within the EMEA framework. Shape a contact data strategy enabling segmentation and richer Salesforce-based engagement.
Drive New Product Launches through the EWS channel — POS materials, videos, merchandising, partner documentation. Localise marketing enablement and promotional materials, including digital content. Join key partner QBRs with EWS KAMs and support field sales through regular POS visits.
Plan and execute partner events, webinars and trainings to boost engagement and lead generation. Align Tier 1 push/pull campaigns with Tier 2 activities from Demand Marketing to maximise partner sell-out. Monitor and report on To- and Through-Channel effectiveness with data-driven recommendations.
Champion the digital transformation of EWS partners (configurators, partner portal, PRM, e-commerce, APIs). Track partner satisfaction and collect market and competitor insights to identify new growth opportunities. Qualifications and skills: Bachelor's degree in Marketing, Communication, Business or Technical discipline. 3+ yea
