Darum lohnt es sich
Channel Marketing Manager (m/f/d) About the Role
We are looking for an experienced and results-driven Channel Marketing Manager to lead and execute partner-focused marketing initiatives that drive pipeline growth and revenue across indirect sales channels.
In this role, you will work closely with Sales and Partner Management to develop scalable demand generation programs, manage lead lifecycle processes, and optimize partner engagement activities using Hubspot and related marketing technologies.
You will play a key role in aligning marketing and sales processes, improving MQL-to-SQL conversion rates, and ensuring measurable campaign performance across partner ecosystems.
Key Responsibilities: Partner & Channel Marketing Develop and execute integrated partner marketing campaigns Manage co-marketing initiatives with distributors, resellers, and strategic partners Support partner enablement with marketing assets and campaign toolkits Coordinate webinars, events, digital campaigns, and content syndication activities Demand Generation & Lead Management Drive lead generation programs across partner channels Define and optimize MQL and SQL qualification criteria Manage lead nurturing and marketing automation workflows Ensure smooth lead routing and handoff processes between Marketing, Sales, and Partners Monitor pipe
