Channel & Retail Marketing Manager m/f/d – Germany, Austria, Switzerland

Das ist der Job

AI can make mistakes, but we always make sure that the outputs are manually reviewed by a human.

Darum lohnt es sich

Description and Requirements Your Role This role is for an experienced channel, retail, or partner marketing professional who knows how to drive marketing impact in a large, international technology organization across Lenovo’s full technology portfolio.

Your Responsibilities • Plan and execute channel, retail, distributor, reseller, and partner marketing activities across Lenovo’s full technology portfolio • Manage co‑marketing budgets, approvals, reporting, proof of performance, and governance requirements • Translate global and EMEA priorities into locally relevant marketing execution for DACH • Connect PCs, devices, datacenter infrastructure, services, and solutions into clear partner‑ and customer‑facing marketing execution • Work closely with sales, partners, agencies, and internal stakeholders in a matrix environment • Track results, challenge low‑impact requests, and optimize future activities based on business impact Your Profile • Several years of experience in channel, retail, partner, distribution, alliance, or co‑marketing within IT, technology, consumer electronics, hardware, software, datacenter infrastructure, services, solutions, or B2B tech • Experience in a larger corporate, international, or matrix organization • Ability to take a clear stance and confidently defend well‑founded decisions, even under pressure • Critical thinking skills with the ability to challenge initiatives and prioritize based on strategic value • High level of flexibility and openness in a dynamic market environment • Proven handling of partner‑funded budgets, approvals, reporting, governance, and measurable campaign impact • Strong understanding of channel, reseller, distributor, retail, or alliance partner ecosystems • Ability to market beyond individual products — connecting PCs, infrastructure, services, and solutions to partner needs and business outcomes • Highly structured, accurate, reliable, and confident in challenging unclear priorities or low‑impact requests • Native‑level proficiency in German required, along with advanced English language skills (both written and spoken) and strong presentation abilities What Lenovo Can Offer You • Employee Share Purchase Plan • Employee Assistance Program (health, legal, and financial consultancy support) • Social Security coverage, including accident and sick leave insurance costs covered by Lenovo, with up to 100% OTE payment for up to one year • Public Transport Support • Mobile Phone and Swisscom flat rate including up to four data cards • Internal E‑learning Development Platform available to all employees • Specialized Development Training opportunities (based on nomination process) • Employee Resource Groups, including LGBT+, Women in Lenovo (WIL), and other communities • Opportunity to join or create employee groups focused on inclusivity, well‑being, sports, volunteering, charity, and social impact Additional Locations : Germany – Baden-Württemberg – Stuttgart AI PROCESSING NOTICE We use AI‑based tools to support some of our processes (e.g. online interview recordings and transcripts) in order to achieve better efficiency, accuracy and for our documentation purposes.

The focus is on partner‑funded marketing, budget governance, sales alignment, retail/channel execution, and measurable business results across PCs, devices, datacenter infrastructure, services, and solutions — not on content creation, advertising, social media, product fandom, or AI evangelism.

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We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

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