Course Adoption Marketing Manager

Das ist der Job

Note: APA operates on a 37.5-hour work week with one-hour lunch breaks each day.

Darum lohnt es sich

Working closely with editorial, sales, andcross-functionalmarketing teams, this role drives the strategic direction, visibility, andlong-termperformance of the portfolio in thehigher-educationmarket.

Ideal Traits • Self-directed and self-starter who can work in a highly collaborative environment • Multi-tasker who can manage many projects simultaneously and prioritize those projects • Strongwritten and oralcommunicationskills • Creative problem solver thatcan analyze data and find actionable data driven solutions • Enthusiasm for learning • Proven ability to achieve results against setobjectivesin a fast moving, dynamic environment Computer Skills Required • Advanced experience with the Microsoft Office Suite • Advanced experience working with a CRM (such asSalesforce), project management software (such asKapost, WRIKE, Asana, Basecamp, etc.)and a marketing automation system (Marketo, Marketing Cloud,Eloquoa, etc.) Job Responsibilities • Lead branding and positioning for thecourse-adoptionprogram and product portfolio, ensuring a consistent and compelling brand identity across channels. • Develop adaptable messaging frameworks and value propositions that supportcoursebooks or coursewareused across multiple academic areas and course types. • Identifyand analyze target audiences—including instructors, departments, and institutional stakeholders—and translate insights into effective marketing strategies. • Shapecoursebookspositioning and messaging for both new editions and backlist titles, aligning with market needs and collaborating with authors and editorial teams. • Drive integratedgo-to--marketplanning for new titles, new editions, andprogram--levelinitiatives, coordinating execution across sales, marketing, and digital teams. • Create sales enablement tools andcourse-focusedmaterials that support adoption conversations and strengthen product understanding. • Manage backlist lifecycle strategy by assessing performance, refreshing positioning, and developing targeted plans to extend visibility and course use. • Monitorhigher-educationtrends, curriculum developments, and competitive activity to inform product strategy and market positioning. • Provide strategic recommendations to editorial and leadership based on market intelligence and audience insights. • Define and track success metrics for product launches, branding initiatives, andportfolio--levelmarketing efforts. • Plan and executewebinarstrategy for each campaign season • Occasional conference travel or in-office meetings as needed (15%) • Other duties as assigned About APA The American Psychological Association (APA) represents 146,000 psychologists, students, and affiliates, primarily in the U.S. and Canada but also in other countries around the world.

APA offers a generous employee benefits program, includingRemote Work/Flexible Scheduling; a 401(k) option with employer matchof up to 4%; medical, dental, and vision insurance options and an outpatient mental health benefit; paid personal/vacation time plus 12 paid holidays; Family/Medical Leave; tuition assistance; an Employee Assistance Program (EAP); short- and long-term disability insurance; and more.

APA sets salaries based on several considerations, including years of relevant experience, level of education, and previous staff and/or governance experience at APA.

TheCourse AdoptionMarketing ManagerreportingtotheDirector,Education Channel,Sales and Marketing, leadsstrategic marketing, positioning, andgo-to--marketplanning for a portfolio ofhigher-educationcoursebooksand learning resources.

This roleisresponsible fordefining target audience,shaping product messaging and value propositions, and guiding the branding of the overallcourse-adoptionprogram. This roleensuresthat both new editions and established backlist titles are effectively positionedacrossacademic areas and course contexts.

Education and Experience • Bachelor'sdegree isrequired. • Master'sdegree preferred. • Minimum of5+ years of marketing and brandstrategyexperience in an organization with intellectual property products and services that are sold into theeducationmarket. • Strong understanding of theissuesimpactingthehighereducation market, includingcourse materials adoption trends,distribution and fulfillment programs,course and discipline trends, studentpurchasing,buyer's journey. • Experience with Account Based Marketing(ABM) • Ability to perform competitive analysisonsimilarproductsand coursebooksin the higher education market andtranslate into competitive advantage value propositions • Experience in the techniquesused to gain decision maker and user insights, developing customerpersonas.

APA is a scientific and professional organization with about 500 employees and is categorized as a 501(c)(3) along with its 501(c)(6) companion organization, APA Services, Inc. Job Location: Remote APA jobs may be considered for remote work eligibility as defined in APA's Flexible Work Policy and are subject to approval.

Remote work employees may not work from the following states or U.S. territories: Alaska, California, Colorado, Guam, Hawaii, Iowa, Louisiana, Montana, Nebraska, New York, North Dakota, Ohio, Puerto Rico, Rhode Island, U.S. Virgin Islands, Washington, Wyoming. The American Psychological Association is an Equal Employment Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, or any other protected categories covered under local law. #LiRemote