CRM & Lifecycle Marketing Manager

Описание: Alteos enables companies to seamlessly integrate insurance into their offerings. Its technology platform automates administrative processes, from policy issuance to claims handling.

Задачи

• Build and scale lifecycle flows in HubSpot, covering partner onboarding, churn prevention, and B2C customer lifecycles in white-label partnerships
• Turn reporting and dashboards into actionable management, driving the shift from cost per lead to cost per revenue
• Develop partner segments based on clear logic to target retention and growth initiatives
• Align websites, portals, and shop flows with Digital Product, ensuring marketing deliverables are ready for product launches
• Work with RevOps to ensure reliable data flows, attribution, and CRM data quality
• Own the Alteos website end to end, including its technical SEO/AEO structure
• Support planning partner communications and contribute to budget planning

Требования

• At least 5 years of experience in retention, acquisition, and lifecycle marketing across B2B and B2C, with a background in CRM, SEO/AEO, strategy, and start-ups
• Experience building and scaling lifecycle/CRM flows in HubSpot or a comparable tool; partnership business experience is preferred
• Strong data affinity; ability to build and interpret dashboards, define KPIs, and make data-driven decisions using Excel, SQL, and Google Analytics
• Experience independently managing a website or CMS and overseeing a marketing or CRM budget
• Experience with Asana or a comparable project management tool for coordinating initiatives with multiple stakeholders
• Ability to communicate across Sales, Product, Operations, and Content without formal authority, and take ownership of the role’s area
• Будет плюсом: experience in insurance, InsurTech, FinTech, or other regulated B2B industries, attribution models, paid media, and Metabase

Условия

• Fair salary; salary increases every 9–18 months in recognition of performance
• Hybrid work model with office, home office, and occasional work from elsewhere in Europe
• 27–30 Days of annual leave, depending on length of service
• Training and professional development support
• Meal subsidies, discounts on the VBB travel card, and bicycle leasing
• Permanent employment contract