crm marketing manager for health coaching

Описание:

Simple is an AI-powered health coaching app that helps adults lose weight and maintain healthier lifestyles through personalized support and sustainable habit-building. The app has over 17 million downloads and more than 300,000 five-star reviews.

Задачи:

• Lead and execute monetization projects within the CRM team, owning campaigns that drive revenue growth
• Design and optimize lifecycle journeys focused on acquisition, conversion, and win-back strategies
• Manage high volumes of CRM campaigns and ensure seamless execution
• Develop segmentation and communication strategies through continuous testing and experimentation
• Build an A/B testing framework, analyze results, and propose data-driven improvements
• Ensure campaign deliverability and technical soundness, troubleshoot issues, and coordinate with engineering teams
• Collaborate with Growth, Design, Analytics, and other cross-functional teams
• Monitor and analyze CRM performance metrics and prepare detailed reports and actionable insights
• Own the technical CRM setup, including campaign automation, deliverability optimization, and tool integrations
• Identify process and user experience improvements to maximize monetization outcomes
• Balance operational execution with strategic input

Требования:

• 5+ Years of CRM experience in communication strategy development and hands-on execution
• Strong monetization mindset and ability to evaluate initiatives based on revenue potential
• Proven experience in customer lifecycle management and implementing strategies that drive measurable revenue growth
• Technical expertise in CRM systems, including Braze
• Proficiency in analytical tools and experiment tracking
• Experience working cross-functionally with Growth teams and developers
• Hands-on expertise in managing high-volume communications and setting up CRM workflows
• Proactive problem-solving and self-starter attitude
• Nice to have: Customer.io experience, experience improving email deliverability

Условия:

• Remote, in-office, and hybrid work opportunities
• Equipment provided
• Premium SIMPLE subscription
• 21 Days of annual leave plus bank holidays observed where the employee lives
• Flexible hours
• Competitive salary package commensurate with experience