Customer Engagement Marketing Manager, Central and Eastern Europe

Das ist der Job

AVEVA is an Equal Opportunity Employer.

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Key Responsibilities • Develop the customer engagement strategy for the local market and build close relationships with our customers. • Work with the global performance and content team to develop and execute integrated and targeted upsell and cross‑sell campaigns for existing customers, influencing pipeline, increasing customer lifetime value, and optimizing campaign performance. • Organise and promote events in your local area in accordance with the local marketing plan and priorities. • Oversee strategic customer communications to enhance engagement and satisfaction, keeping customers aware of the latest technology advancements and benefits, while ensuring consistent messaging and branding across all communication channels. • Establish and nurture a customer user community for knowledge‑sharing and collaboration, using both online and offline channels and monitoring community engagement. • Collaborate with market‑level peers to raise awareness, demand new business and engage for strategy and seamless execution.

Essential Requirements • Fluency in German and English (C1/C2) • 5+ years of marketing experience with a focus on customer engagement. • Strong project management and analytical abilities. • Excellent communication and C‑level influencing skills. • Marketing campaign management experience. • Proven record of prioritising customer experience in campaign and program planning. • Successful record of partnering with sales to achieve revenue goals. • Leadership and initiative to drive business objectives. • Understanding of the impact of decisions on other areas of the business. • Ability to gain acceptance from management for plans and budgets. • Excellent communicator with proven ability to convey complex ideas and data clearly. • Committed to staying current and experimenting with marketing and marketing technology. • Readily adaptable to changing market and organizational requirements. • Highly collaborative team player who thrives in a fast‑paced matrix organization and can motivate others. • Strong listening, information‑gathering, cultural awareness, and empathy skills for uncovering and defining deliverables, needs, and outcomes. • Deep understanding of signals important to customer experience and buying process. • Deep understanding of the B2B sales cycle and the ability to identify opportunities to maximise revenue growth. • ITSMA certified / ABM practitioner experience is a plus.

Job Title: Customer Engagement Marketing Manager, Central and Eastern Europe (M/F) Location: Frankfurt, Germany - Hybrid (3 days at the office) Employment Type: Full-time, permanent The Job You will be responsible for enhancing the customer experience through the implementation of integrated online and offline programs.

Your role focuses on driving cross‑sell opportunities, increasing customer retention and strengthening our strategic relationships with customers by building C‑level executive engagements and supporting your local area with digital campaigns and events.

You will lead integrated marketing campaigns, manage customer communications, and foster a customer user community to facilitate knowledge sharing. AVEVA requires all successful applicants to undergo and pass a comprehensive background check before starting employment.

Background checks will be conducted in accordance with local laws and may include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, and credit check.

Certain positions dealing with sensitive and/or third‑party personal data may involve additional background check criteria. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect.

We value diversity and the expertise that people from different backgrounds bring to our business. Come and join AVEVA to create the transformative technology that enables our customers to engineer a better world.