Customer Marketing Manager

Darum lohnt es sich

Responsibilities • We’re looking for a strategic and execution-focused Customer Marketing Manager to drive retention, expansion, and advocacy across Emplifi’s customer base • In this role will focus on turning satisfied customers into long‑term partners and active advocates.

You will own programs that increase customer engagement, drive cross‑sell and upsell opportunities, and build a strong pipeline of customer proof to support growth • You will play a critical role in ensuring Emplifi delivers value beyond the product—creating meaningful customer experiences that strengthen relationships and drive measurable business outcomes • Work closely with leadership across Marketing, Customer Success, Sales, and Product to drive customer engagement, retention, and expansion across Emplifi’s customer base • Partner with Product Marketing to develop and execute programs that ensure customers are realizing value from the platform, increasing adoption and long‑term retention • Drive campaigns and initiatives that support cross‑sell and upsell opportunities, partnering with Sales and Customer Success to identify and activate expansion opportunities • Drive reuse of demand generation campaigns and assets for customer audiences, tailoring messaging to support retention and expansion • Scale Emplifi’s customer advocacy program, including case studies, testimonials, reviews, and reference management • Identify, engage, and nurture customer champions, turning satisfied customers into active advocates and contributors • Drive creative and engaging customer marketing activities across regions, balancing global consistency with local relevance • Research, plan, and manage customer engagement programs, including webinars, roundtables, and virtual and in‑person events • Establish and run customer advisory boards in partnership with Product and Customer Success to ensure customer feedback informs product direction • Support the strategy and execution of customer‑focused events, including Emplifi’s user conference and regional activations • Identify and engage third‑party experts, partners, and customers to strengthen credibility and deepen relationships • Manage program execution end‑to‑end, including logistics, vendors, and budgets, ensuring high‑quality delivery across all initiatives Qualifications • Strong organizational and project management skills • Comfortable managing multiple programs and stakeholders across regions • Proven ability to build and execute marketing campaigns to drive customer engagement, retention, and expansion • Experience managing events, campaigns, and customer programs • Data‑driven mindset with the ability to measure and communicate impact • Strong communication skills, both written and verbal • Experience working cross‑functionally with Sales, Customer Success, and Product Marketing • High‑energy, proactive, and execution‑oriented • 3+ years of experience in customer marketing, lifecycle marketing, or related marketing roles in B2B SaaS • An AI‑first mindset, with the ability to continuously leverage AI tools to simplify processes, streamline workflows, boost efficiency, and drive measurable business impact • Experience with tools such as Salesforce, Marketo, and customer marketing platforms