Digital Marketing Manager

Darum lohnt es sich

Key responsibilities will include: Amazon Advertising & Promotions • Strategising and brainstorming brand objectives and targets with the CFO and CEO and reporting directly to the CEO. • A pro-marketer on Amazon campaigns and has a proven track record of optimizing & scaling Amazon Ads campaigns with higher budgets and numerous campaigns. • Creative content planning and briefing the content team to get the required marketing content. • Constant coordination and meetings in-house/ online with Amazon account managers for planning and submitting various deals/discounts, and weekly/monthly, and quarterly promos. • A thorough understanding and hands-on experience fixing listing errors like Price, variants, Image attributes, infringement notices, etc. • Use of AI Analytics and Brand Metrics for Retention and optimizing the campaigns and their performance overhaul. • Profitability, ROI, ACOS%, and scaling are the core strengths of the brand this goes without saying the core objectives to achieve.

Other channel Responsibilities • Plan and execution of campaigns on Google ads and has working experience in optimization like shopping ads, search ads, and Performance max campaigns. • Plan and execute campaigns on the Facebook business manager scale the traffic on the website and monitor conversion metrics. • Actively monitor the self-serving ads on the Blinkit marketplace and scale the campaigns overhaul. • Actively monitor keyword ranking positions and content optimization to overhaul SEO health. • PPC (Pay Per Click) • SMM (Social Media Marketing) Added Advantages • If a candidate worked or has experience in handling the Shopify website would be added an advantage • If a candidateworked in his/her experience in a D2C coffee brand it would be a hugeadded benefit. • If the candidateworked on any .com or .ae Amazon marketplaces would be an added advantage. • Google AdWords certification Other Business Responsibilities Product & Pricing • Listing of new SKUs on Marketplace and in-house D2C portals • Assist in Pricing decisions based on cost and margin assessment Customer Service • Monitoring customer feedback and resolving customer issues • Monitoring product ranking and taking initiatives to improve the same • Email campaign for customer retention based on cohort analysis Inventory management • Ensuring adequate inventory planning to avoid out-of-stockacross Amazon warehouses • Liquidation of slow non-moving inventoryon all the channels Monitoring • Weekly & Monthly performance reporting • Monitor Sales, Margin, ACOS, Product Ranking, and Marketplace performance