Digital Marketing Manager

JOB DESCRIPTION Work closely with DOMC + F&B outlet developing communications and e-comms tools in order to drive revenues Provide local market insight, specializing in emergence of new tech, systems, and opportunities & make recommendations to corporate digital team based on findings Identify marketing relationship opportunities and make recommendations Reporting and analytics across all digital metrics (Listening Report, trends) Support the Communications team with marketing initiatives when required Perform any other reasonable duties required by the Director of Marketing&Communication Manage the website including development of new volume-focused packages, updating content, making site discoverable in search and converting onsite traffic to secured business Work with corporate digital product team and act as local champion for new enhancements to website, mobile platforms and business related partnership platforms Coordinate the development of content to support content strategy Drive content management activities across all digital platforms: MO.com, EDMs, Fan of MO, Destination MO, and Social Media Identify macro hotel goals & work with corporate digital team to support via digital marketing & Connect hotel level insight with digital approach Develop Social Media and content marketing strategy together with the DOMC ensuring consistent and brand appropriate approach in terms of tone of voice, stories focused upon and audiences targeted Supervise Twitter, Facebook, Google+, Instagram accounts – creating interesting and engaging content, running campaigns, and building brand-receptive audiences Grow social media audience and increases engagement at hotel level and monitors social media performance for hotel accounts Orchestrate and oversee all electronic direct mail (EDM) campaigns/hotel newsletters from conception to distribution Oversee and manage database management Develop digital PR and Influencer marketing, both online and traditional partnership building Update Business Listing sites such as muenchen.de Third-party collateral, Agency relationship management including photographers, videographers and design/creative agencies as directed by Director of Marketing&Commerce Assist and manage photo shoots within the hotel for various design pieces YOUR PROFILE Strong social media/digital marketing experience Excellent organizational and planning skills Customer-service orientation Team player Fluent in German and English Strong analytical skills with particular emphasis on comprehensive knowledge of digital KPIs Ability to interpret & inform on central reporting approach