Digital Marketing Manager

Darum lohnt es sich

Content & Digital Visibility • Develop and manage the digital content strategy and content operations across key digital channels. • Work closely with Brand, PR and Content teams to plan, publish and optimize digital content. • Drive SEO, GAIO and other initiatives to improve digital visibility and engagement. 4.

Digital Performance & Lead Management • Manage and optimize digital campaigns and performance, including paid media, lead generation, conversion and key digital marketing KPIs. • Work closely with CRM, Sales and Dealer Network teams to optimize lead capture, lead handover and conversion journeys. • Leverage CRM/CDP, analytics, tracking and attribution to drive data-led marketing and personalized customer experiences. • Lead key digital projects such as vehicle configurator, TCO calculator and personalization, and explore new digital and AI opportunities. 6.

Project & Partner Management • Lead cross-functional digital marketing projects and collaborate with local, regional and global teams. • Manage media agencies, digital agencies, technology providers and other external partners to ensure high-quality delivery within timeline and budget.

Digital Marketing Strategy & Customer Journey • Develop and execute CHERY Germany’s overall digital marketing strategy, managing the digital customer journey from brand awareness and engagement to lead generation and conversion. • Identify new digital opportunities to improve marketing effectiveness and business growth. • Manage and continuously optimize key digital channels, including the website, app, online vehicle configurator, landing pages, chatbot and other digital touchpoints. • Drive CX/UX improvements based on customer insights, data and user behaviour. 3.

About You • 8+ years of experience in digital marketing, digital growth, digital experience or related fields; automotive experience preferred. • Strong understanding of digital marketing, performance marketing, customer journeys, lead generation and conversion optimization. • Experience with digital platforms, CRM/CDP, SEO, web analytics and tracking. • Strong data-driven, project management and agency management skills. • Strategic thinker with a hands-on and results-oriented mindset. • Fluent/native-level German and proficient English.