Digital Marketing Specialist - Remote FMCG Campaigns

About the Role

Our client, a forward-thinking leader in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a talented and innovative Digital Marketing Specialist to join their expanding team. This is a fully remote position, offering the flexibility to work from anywhere within South Africa, though ideally with proximity to the Stellenbosch, Western Cape region for occasional team meetups. You will be instrumental in developing and executing cutting-edge digital marketing strategies to enhance brand visibility, drive online engagement, and support sales objectives for our client's diverse product range. The ideal candidate will possess a deep understanding of SEO, SEM, social media marketing, content creation, and data analytics within the FMCG context. You will work closely with the marketing department to craft compelling online narratives and campaigns that resonate with target audiences.

This is a fantastic opportunity for a digitally-savvy professional to make a significant impact in a remote-first environment and shape the online presence of leading FMCG brands. Our client is committed to fostering a remote work culture that prioritizes collaboration, innovation, and work-life balance. You'll be leveraging digital channels to connect consumers with our client's trusted products across South Africa.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across various channels including social media, email, search engines, and display advertising.
• Create engaging and persuasive digital content (e.g., website copy, social media posts, blog articles, ad creatives) tailored for the FMCG market.
• Optimize website content and structure for search engines (SEO) to improve organic search rankings.
• Manage and optimize paid advertising campaigns (SEM/PPC) to drive traffic and conversions.
• Analyze campaign performance using tools like Google Analytics, social media analytics, and CRM data; provide regular reports with actionable insights.
• Stay abreast of the latest digital marketing trends, tools, and best practices relevant to the FMCG industry.
• Collaborate with design and content teams to ensure brand consistency and high-quality visual assets.
• Manage the digital marketing budget effectively, ensuring maximum ROI.
• Monitor online brand reputation and engage with consumers across social media platforms.
• Identify and implement new digital strategies to reach and engage target audiences across South Africa.

Requirements

• Minimum of 4 years of experience in digital marketing, with a strong focus on the FMCG sector.
• Proven success in developing and executing impactful digital marketing campaigns that drive measurable results.
• Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital analytics tools (e.g., Google Analytics, Facebook Ads Manager).
• Excellent copywriting, editing, and communication skills.
• Experience managing online advertising budgets and optimizing campaigns for performance.
• A Bachelor's degree in Marketing, Communications, or a related field.
• Ability to work independently and collaboratively in a remote setting.
• A creative mindset with strong analytical and problem-solving abilities.
• Familiarity with content management systems (CMS) and basic HTML/CSS is a plus.

Benefits

• A competitive annual salary of R, reflecting your digital marketing expertise.
• Performance-based incentives for achieving key digital marketing goals.
• Comprehensive medical aid and retirement fund options.
• Full remote work flexibility, allowing for excellent work-life balance.
• Opportunities for continuous learning and professional development in digital marketing.
• Exposure to innovative marketing strategies in the FMCG industry.
• A supportive and collaborative remote team environment.
• Allowances for home office setup and related expenses.
• Be at the forefront of digital brand building for leading FMCG products.