E-Mail Marketing Manager – B2B Campaigns

• Build and manage outbound and email campaigns in the backend for clients
• Develop campaigns based on buyer personas, positioning, and USPs
• Translate buyer personas, positioning, and USPs into clear messaging strategies
• Write outbound copy, including emails, follow-ups, and sequences
• Take full ownership of campaigns: setup, testing, KPI tracking, analysis, and continuous optimization
• Work closely with account managers to refine offers, messaging, and campaign strategy
• Work entirely in the backend without direct client contact, focusing on copy, structure, testing, and scaling

Requirements

• Initial experience in outbound or email marketing, or experience working with relevant tools
• Strong copywriting skills and an understanding of how effective email copy captures attention and encourages people to respond
• A strong sense of offer building and an understanding of how messaging and offers work together to drive conversions
• Analytical, data-driven approach, with optimization based on KPIs
• Curiosity and willingness to experiment with new tools
• Comfortable working with complex setups
• Independent, structured working style and willingness to take ownership of results
• Formal educational background is secondary; what matters are skills, tool proficiency, and demonstrable or evident performance in outbound marketing

Core Competencies

Demonstrates expertise in outbound and email marketing, with a strong focus on copywriting, campaign management, and data-driven optimization. Proficient in developing messaging strategies that drive conversions and enhance client engagement.

Highest-signal resume keywords

• Outbound Marketing
• Email Campaign Management
• Copywriting Skills
• KPI Tracking and Analysis
• Data-Driven Optimization

Hard Skills

• Email Marketing
• Campaign Development
• Messaging Strategy
• Copywriting
• KPI Analysis
• Offer Building
• A/B Testing
• Data Analysis
• Conversion Optimization
• Backend Campaign Management

Soft Skills

• Curiosity
• Independent Working Style
• Structured Approach
• Willingness to Experiment
• Attention to Detail