Field Marketing Manager

Das ist der Job

The ability to establish strong relationships with sales organizations will be a vital key to success.

Darum lohnt es sich

Overview We are seeking our new Senior Field Marketing Manager to join the SBS team! The ideal candidate must be a great communicator and deliver a mix of marketing programs across direct sales teams and partners.

Conduct a postmortem for impact and ROI • Proactively engage with sales teams to coordinate, communicate, and optimize the marketing impact. • Attend sales leadership meetings and help drive engagement • Understand sales org and account alignments with reps • Proactively engage with inbound and outbound business development teams.

During your campaign and/or activity planning, clearly define the follow-up and utilization of the business dev teams. • Drive strategic Account-based Marketing (ABM) initiatives • Determine ABM strategy priorities for each sales team. • Develop campaign, manage rollout, review, and interpret insights for impact • Become well-versed in the intent data tools and the insights provided.

DemandBase One, TechTarget, ZoomInfo, and G2 • Identify partner marketing efforts that are needed to support your assigned sales team • Event Management • Ideate, plan, organize, and host webinar programs, including setup, registration, promotion, moderation, execution, follow-up, and analytics • Develop a strong understanding of the target market, personas, and associated buyer journey • Develop a strong understanding of Axway solutions and related verticals that your sales team is supporting • Work collaboratively with the other regional marketing leads to develop best practices. • Partner with the Digital team to execute media, social, and nurture programs Qualifications • 5 plus years of demonstrated track record of successfully defining, launching, and executing demand generation strategies with excellent results as part of a Marketing Organization • "Can-Do" attitude with good communication skills, including in writing and using social media, who enjoys dealing with many different stakeholders • Knowledge of CRM and Marketing Automation systems such as Salesforce, Marketo, Demandbase, Outreach 25-30% Travel Required #LI-KJ1 #LI-Remote They must have a proven track record of executing go-to-market strategies using integrated marketing channels and key messages that solve problems for their customers.

Main Objectives: • Build and manage marketing programs and campaigns in support of the company solutions line, with a focus on pipeline creation • Create end-to-end campaigns, determining the right mix of demand generation channels and tactics • Set, monitor, and review key metrics and results Responsibilities • Develop and manage strategic field marketing campaigns • Develop campaign brief – goals, objectives, audience/segmentation, target results, budget • Project manage the campaign, determining elements, channels, and stakeholders • Determine appropriate content for the campaign and how those assets will be used across tactics • Execute, optimizing for effectiveness as needed.

Manage budget and reporting.