Field Sales Rep - FMCG

My client, an international consumer products business is expanding its retail presence across Germany and is looking for a proactive, commercially minded field sales professional. You will take ownership of an assigned territory, visit retail outlets in person, win new customers and grow product distribution and visibility.

This is a hands-on, customer-facing role for someone who enjoys prospecting, building relationships and converting opportunities into orders.

What you will do

• Plan and complete daily store visits across your assigned territory.
• Prospect for new customers through face-to-face visits to kiosks, convenience stores, petrol station retailers and other FMCG outlets.
• Present the product portfolio to store owners, purchasing managers and other decision-makers.
• Win new retail partners, secure initial orders and develop repeat business.
• Increase product availability, shelf presence and in-store visibility.
• Negotiate product placement, display space and promotional activity with retailers.
• Support product launches, local promotions and regional sales activities.
• Monitor competitor pricing, promotions and distribution, and share market insight with the wider sales team.
• Maintain accurate visit records, sales activity and customer information, while reporting regularly to the Regional Manager.

What we are looking for

• Previous experience in field sales, door-to-door sales, retail sales or proactive customer acquisition.
• A track record of approaching new customers, presenting products face-to-face and securing orders.
• Fluent German at C1 level, with the confidence to conduct commercial discussions and negotiations.
• A valid Category B driving licence and willingness to travel frequently within your territory.
• A proactive, self-motivated and results-focused approach, with strong planning and time-management skills.
• Experience in FMCG, consumer goods, tobacco, vaping, consumer electronics or related retail channels is advantageous but not essential.

Who will succeed in this role?

You will be comfortable spending most of your working time in the field, walking into stores, starting conversations and consistently following up. You will combine resilience and energy with strong relationship-building skills, and you will be motivated by clear sales goals and visible territory growth.