Gaming Marketing Manager (m-f-d)

We are looking for an experienced Gaming Marketing Manager (m-f-d) to lead and shape our Gaming Marketing business across DACH. This is an opportunity to take end-to-end ownership in a fast-paced, multi-channel environment and turn strategy into impactful execution.

We’re looking for someone who understands gaming as a culture, not just a category, and knows how to translate that understanding into relevant, engaging and commercially successful marketing.

This is a hands‑on role with real ownership, from defining the strategy to bringing it to life and driving measurable results.

Key Responsibilities

• 1. Strategy & Business Ownership

Define and execute the local Gaming Marketing strategy aligned with business objectives and priorities

Own end-to-end marketing planning across annual and quarterly cycles in a dynamic market environment

Translate business goals into actionable marketing plans that support revenue, market-share and premium-mix ambitions

Act as the central Gaming Marketing lead for the DACH market

• 2. Audience Insights & Market Intelligence

Use market data, consumer insights, social intelligence and competitive analysis to inform strategy and investment decisions

Turn insights into clear audience priorities, briefs and actions that improve relevance, performance and efficiency

Monitor gaming culture, communities, platforms and emerging behaviors to identify local opportunities

• 3. Brand, Campaigns and Demand Creation

Build and strengthen long‑term brand positioning within the gaming category through culturally relevant marketing

Lead integrated, multi‑channel campaigns across brand, performance, retail, e‑commerce and digital touchpoints

Guide creative development and storytelling to ensure a consistent, compelling and high‑quality brand experience

Apply a test‑and‑learn approach and optimise activity based on measurable results

• 4. Product Launch and Lifecycle Marketing

Own the local go‑to‑market plan for gaming product launches, including execution and performance tracking

Coordinate launch plans across Category, Sales, Retail, e‑commerce, media, creators, social and agency partners

Manage the marketing lifecycle from launch through sell‑through, maintaining visibility and demand beyond launch moments

• 5. Gaming Events and Experiences

Lead gaming events ranging from retail and community activations to complex, large‑scale gaming and esports programs.

Own end-to-end delivery, including objectives, concept, budget, agency direction, partner coordination, logistics, content, stakeholder alignment, on‑site execution and post‑event reporting

Develop and manage relationships with gaming venues, event organizers and community partners, including Xperion and comparable partners

Plan and deliver HP and HyperX participation at relevant DACH gaming events, conventions, tournaments and community activations

• 6. Sponsorships and Gaming Partnerships

Evaluate and recommend gaming, esports and community sponsorship opportunities against audience, brand and business objectives

Lead sponsorship planning, activation and performance tracking with esports teams, leagues, tournaments, publishers and gaming organisations

Coordinate negotiations, rights, deliverables, asset usage, approvals and stakeholder alignment

Manage relationships with partners such as Prime League and comparable leagues or organisations

• 7. Creator, Social and Content Marketing

Develop and own the DACH gaming social‑channel strategy, channel role and content approach

Lead agency partners in editorial planning, content production, publishing, community engagement and channel growth

Turn product launches, events, partnerships and gaming priorities into platform‑relevant, social‑first content

Plan and manage creator and influencer programs, from selection and briefing through content delivery, amplification and measurement

Monitor and optimise reach, engagement, audience growth, traffic, conversion and business contribution

• 8. Media and Performance Marketing

Own the gaming media strategy and campaign briefs across brand and performance activity.

Work with media agencies and internal stakeholders to define audiences, channel roles, investment priorities and measurement frameworks

Drive a performance and conversion mindset while balancing short‑term demand generation with long‑term brand growth

Monitor campaign performance and optimise investment based on agreed KPIs and business outcomes

• 9. Commercial and Cross‑functional Leadership

Partner with Retail Sales, Category, e‑commerce and other key teams to connect marketing plans with commercial priorities

Lead integrated planning and coordinate cross‑functional stakeholders from brief through execution

Manage agencies and external partners against clear scopes, timelines, budgets, quality standards and business outcomes

Own budget planning, tracking and financial discipline across gaming marketing investments

• 10. Measurement and Optimization

Define success measures for brand, campaign, channel, event, partnership and commercial performance

Monitor and report on awareness, consideration, engagement, traffic, conversion, revenue contribution and return on investment

Turn performance results and learnings into clear recommendations for future activity

What Success Looks Like

• Strong and consistent growth in gaming revenue and market share
• High‑impact, best‑in‑class campaigns across all channels and touchpoints
• Measurable improvements in brand awareness, engagement, and conversion
• Effective integration across retail, e‑tail, and digital environments
• Strong cross‑functional alignment and execution excellence

Key Qualifications

• 6+ years of experience in marketing within gaming, consumer electronics, or related industries
• Proven experience in gaming marketing, either within gaming brands, esports/publishers, or gaming-focused agencies
• Strong understanding of gaming audiences and proven ability to engage them through relevant marketing approaches
• Hands‑on experience working with creator and influencer‑led marketing programs
• Experience leading integrated, multi‑channel marketing campaigns
• Solid business acumen with experience contributing to revenue and commercial targets
• Strong stakeholder management skills with the ability to operate in complex, cross‑functional environments
• Experience managing agencies and external partners
• Fluency in German and English

Preferred Experience

• Strong understanding of the gaming ecosystem, community dynamics, and industry trends
• Experience running large‑scale gaming events, such as gamescom
• Experience in go‑to‑market planning for hardware or tech products

What do we have to offer?

• Employee‑oriented corporate culture - our «HP Way»: We value enthusiasm, regular feedback, trust and respect within our teams. We want to promote meaningful innovation within each and every employee by giving them the opportunity to grow from their mistakes and get new inspirations through collaboration in our regional/global teams.
• A well‑adjusted work‑life‑balance due to flexible working hours and home office regulations.
• Attractive salary package with additional benefits, such as 30 paid leave days, company pension plans, a long‑term time account, bike leasing, employee counselling programs, wellness initiatives etc.
• Equal opportunities and continuous career development, e.g. as part of the global mentoring programs, e‑learning platforms.
• Multiple Employee Impact Networks such as Next Generation Network, Women’s Network and Pride Network which organise interesting trainings and after‑work events to expand your network.