Global Digital Marketing Manager (f/m/d)

Das ist der Job

Manage budgets across channel activation, ensuring efficient spend and measurable outcomes.

Darum lohnt es sich

You will lead a digital strategy and project team while building a modern, integrated MarTech ecosystem (including CRM, automation, and data infrastructure) that enables scalable lead lifecycle management and consistent global execution.

If you are a data‑driven digital leader who thrives on building systems, scaling teams, and delivering measurable business outcomes through strategy, technology, and cross‑functional leadership, we’d love to meet you.

Manage and develop a team (people leadership) and lead cross-functional projects (matrix leadership) across Marketing, Sales, IT, and Procurement. MarTech, CRM & Integrations Own the marketing technology stack and roadmap (MarTech), ensuring scalability, governance, and adoption across regions/teams.

Experience leading teams and cross‑functional programs (roadmaps, prioritization, change management, enablement). A Day in Your Life at MKS As our Global Digital Marketing Manager (f/m/d), you will architect, lead, and scale the digital engine that powers MKS’s global growth.

In this strategic leadership role, you will own the digital marketing strategy, marketing technology roadmap, and performance channels that drive demand, pipeline impact, and revenue across global markets.

Your work will directly shape how MKS engages customers, delivers Qualified Leads (QLs), and operationalizes a future‑ready B2B marketing funnel.

Partnering closely with corporate and divisional marketing, sales, IT, procurement, and external agencies, you will ensure all programs are connected, measurable, and built on strong governance and data integrity.

You Will Make an Impact By: Digital Marketing Strategy & Delivery Lead global digital marketing strategy and execution, owning the operating model across channels, platforms, and lifecycle programs to drive pipeline and revenue impact.

Drive implementation, configuration, and continuous optimization of CRM/marketing platforms (HubSpot, Salesforce, SAP C4C), including data quality standards and lifecycle governance.

Ensure seamless integrations across marketing systems (web forms, lead capture tools, webinar platforms, CMS, analytics, and CRM) to enable reliable data flow and automation.

Automation, Lead Lifecycle & Qualified Leads Design and operationalize marketing automation frameworks for lead capture, routing, nurturing, scoring/qualification, and Sales handover (including SLAs and lead follow-up rules).

Own the Qualified Leads (QLs) strategy and end-to-end funnel framework, aligning stage definitions, routing logic, and performance expectations with Sales.

Channel & Campaign Ownership Own global digital channel performance across paid media (search/social), SEO, email/lifecycle, webinars/virtual events, and landing page conversion optimization (CRO).

Plan, launch, and optimize integrated demand generation campaigns, including targeting, offers, creative briefs, audience strategy, and experimentation (A/B testing).

Measurement, Attribution & Insights Build reporting dashboards and attribution approaches that connect channel and campaign performance to pipeline contribution, velocity, and revenue. Establish a performance cadence (weekly/monthly) to identify insights, diagnose funnel leakage, and drive continuous improvement.

Innovation & Digital Experiences Identify, test, and integrate new marketing technologies (including AI‑enabled solutions) that improve productivity, personalization, content operations, and performance.

Support digital product/experience initiatives (e.g., 3D visualization, animations, product configurators) by defining marketing requirements, measurement, and adoption. Partners, Stakeholders & Change Management Manage technology vendors, agencies, and implementation partners (contracts, scope, governance, SLAs, delivery quality).

Drive enablement and change management across stakeholders to ensure consistent adoption of tools, processes, and data standards. Required Skills, Expertise & Experience Significant years in B2B digital marketing, owning strategy and execution across performance channels and lifecycle/demand programs.

Strong knowledge of CRM + marketing automation ecosystems (e.g., HubSpot, Salesforce, SAP C4C or equivalent), including lifecycle stages, data quality, and integrations. Deep understanding of B2B funnel mechanics (QL/MQL/SQL), lead scoring, routing, nurturing, and Sales SLAs.

Proven ability to launch, optimize, and analyze conversion‑driven campaigns (CRO, A/B testing, experimentation). Strong measurement foundation: campaign taxonomy/UTMs, web analytics, tag management, and attribution concepts linking marketing activity to pipeline and revenue.

MarTech architecture mindset: ability to translate business needs into scalable solutions across tools, integrations, and governance. Bachelor's or Master’s degree in Marketing, or a technology‑related discipline, complemented by hands‑on MarTech and digital growth experience, is preferred.

Familiarity with AI‑enabled marketing tools and deployment. Vendor/agency management experience, including budget ownership and performance management. Fluent English; German is an advantage. #J-18808-Ljbffr