Das ist der Job
Our enthusiasm for sports and our products connects us.
Darum lohnt es sich
Tasks
• Drive the growth of Scott’s gravel category on a global scale
• Lead Product marketing and conception of impactful go-to-market strategies for Scott’s gravel bikes
• Develop storytelling campaigns for the gravel category
• Activate Scott’s Gravel athletes and ambassador program
• Manage content creation for product releases and campaigns, and cover all channels of communication
• Create Marketing and Product texts for all channels
• Create and provide content for B2C, B2B and Media newsletter distribution
• Develop and coordinate campaign strategies for both on and offline, including but not limited to print, web and social media
• Lead and coordinate campaign planning and brief campaigns in cooperation with Digital Marketing & Salesteams
• Execute web launches for the bike division
• Maintain products and content on the website, control specs & related products
• Support our proofreading process
• Develop strong Retail Marketing strategies and assets
• Represent the bike division during events such as internal sales meetings, dealer events, and product launches
• Support the Marketing team to manage daily tasks such as:
• Coordination of Graphic requests and managing publication requests, e.g.
Online News creation
• Support and services for Subs, Distributors, teams/athletes
We expect
• Bachelor degree in marketing, communications or a related field and 3+ years of experience in the outdoor / bike industry
• Strong connections within the bike/outdoor industry
• Extensive experience working with creative agencies / Photographers / filmmakers
• Strong digital background / experience with Social Media is a plus
• High affinity and know-how of and passion for bikes / the bike industry
• Experience in project management, online communication and go-to-market strategies
• Strong communication, presentation and interaction skills
• Creative skills to develop new marketing and communication campaigns
• Avid gravel biker and team player
• Fluent business English is a Must.
German and/or French is a plus
The candidate will work in a young, creative, multilingual environment that works according to the lifestyle and the spirit of the Scott brand. Scott Sports is situated in Givisiez / Fribourg (Switzerland) and the entry date of the job position is open to discussion.
