Global Product Marketing Manager

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Job Segment: Product Marketing, Marketing Manager, Radiology, Market Research, Marketing, Healthcare, Research

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This role bridges R&D and commercial teams to define positioning, messaging, and go-to-market strategy for the full DR portfolio across all tiers and regions, ensuring the portfolio's value proposition is understood, differentiated, and consistently communicated globally.

Experience & Background • B2B marketing experience in medical imaging. • Demonstrated track record of full-cycle product launches in international markets. • Experience working with clinical stakeholders and KOLs in radiology or related specialties. • Experience in product positioning & messaging, competitive intelligence, and VOC & market research. • Typically, 5-8+ years in product marketing or upstream marketing roles, ideally in medical imaging or another regulated capital equipment industry.

Success Metrics / KPIs • Adoption and consistency of global positioning and messaging across regions. • On-time delivery and quality of Product Launch Plans (PLPs). • Sales team utilization and effectiveness of enablement assets (battle cards, ROI calculators). • Accuracy and timeliness of competitive intelligence delivered to sales and leadership. • VOC program coverage and its influence on product roadmap decisions.

Select how often (in days) to receive an alert: Create Alert The Global Product Marketing Manager drives upstream marketing for Agfa Radiology, translating product capabilities into compelling market narratives that resonate with clinical and commercial audiences.

Key Responsibilities • Define and maintain global positioning, value proposition, and messaging architecture for the full DR product portfolio. • Develop Product Launch Plans (PLPs) in coordination with GPM, Sales, and regional Hub Leaders. • Create and maintain sales enablement assets: product briefs, battle cards, objection-handling guides, and ROI calculators. • Conduct ongoing competitive intelligence on key competitors and emerging OEMs. • Own the VOC (Voice of Customer) process with Global Application: co-run KOL interviews, user research, and clinical advisory board inputs. • Support regional Hub Leaders in customizing global messaging for Tier 1 markets. • Maintain deep understanding of market and clinical trends, customer segmentation, competitor strategy, performance and market share, and pricing and positioning across the DR category. • Serve as the global subject-matter expert on portfolio positioning for executive, investor, and analyst-facing communications. • Partner with the Global Ad&Promo Leader and Global Digital Marketing Specialist to ensure product messaging is embedded consistently across campaigns, content, and digital channels. • Track competitive win/loss trends and provide input into pricing strategy and product roadmap prioritization. • Support M&A, partnership, and new-market entry evaluations with product and market positioning input.

Technical & Functional Skills • Strong analytical capability: market sizing, competitive benchmarking, pricing analysis. • Ability to translate complex technical specifications into clear customer value language. • Digital radiography fundamentals. • CRM familiarity (Microsoft Dynamics preferred).

Language & Interpersonal Skills • Cross-functional leadership and influence without authority. • Executive storytelling and the ability to present complex market narratives to senior stakeholders. • Strong written and verbal communication skills in English.