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Job Description
• Develop, deploy, analyze, and provide comprehensive reporting for paid channels and campaigns across PPC/PLA, paid social, programmatic display, native, and exploratory channels.
• Coordinate with BI, content, copy, creative, brand marketing, and SEO teams to ensure acquisition campaigns align with other public-facing campaigns and provide insightful tracking/reporting.
• Manage high-scale budgets across various platforms while adhering to strict ROI disciplines.
• A/B test targeting, content, copy, and creative strategies to continually improve performance and ROAS.
• Actively manage relationships with account managers of DR platforms to ensure campaign strategies and tools are current.
Qualifications
• Minimum of 3‑5 years of experience working on direct response, B2C campaigns with seven or eight figure annual budgets.
• Expertise in Google Analytics, Tableau (or similar), and other online advertising, competitive research, and analytics tools.
• Strong Excel skills, including aggregation, pivoting, and data-driven decision making.
• Strong communication and presentation skills (PowerPoint or Keynote).
