Growth Marketing Manager

Das ist der Job

Proficient in leveraging tools like HubSpot for effective pipeline management and reporting.

Darum lohnt es sich

• Own voize's full-funnel demand engine from first touchpoint to Sales-ready pipeline • Build a repeatable, data-driven growth motion that turns brand awareness into qualified leads and revenue • Own paid acquisition on LinkedIn and Meta, from strategy through execution, optimizing pipeline quality and CAC • Build and run the growth experimentation roadmap, including A/B tests on landing pages, forms, CTAs, and nurture flows • Manage and improve HubSpot lead nurture programs, including segmentation, scoring, lifecycle stages, and re-engagement • Own campaign reporting and attribution; partner with RevOps on accurate pipeline tracking • Collaborate with SDRs and AEs on lead quality, ICP alignment, and pipeline targets Requirements • Several years in demand gen, growth marketing, or full-funnel B2B marketing, ideally in SaaS or tech • Hands-on experience with paid social, especially LinkedIn and Meta, from campaign setup to optimization • Strong HubSpot knowledge: workflows, lead scoring, lifecycle stages, nurture programs, segmentation, and reporting • Strong analytical mindset; comfortable with data, attribution, CAC, ROAS, and conversion rates • Experience running A/B tests, documenting learnings, and iterating based on results • AI-native mindset; ability to automate repetitive work and build workflows • Knowledge of Claude co-work / Claude code • Ability to partner closely with Sales on lead quality, ICP alignment, MQL criteria, and pipeline targets • Fluent German and English • Live in Berlin or be open to relocating and working from the office 2-3 times per week • Legal right to work in Germany • English resume required Core Competencies Demonstrates expertise in full-funnel demand generation and growth marketing, with a strong focus on data-driven strategies, campaign optimization, and lead nurturing.

Highest-signal resume keywords Demand Generation, Growth Marketing, HubSpot Expertise, Paid Social Campaigns, A/B Testing Hard Skills • Data Analysis • Attribution • Customer Acquisition Cost (CAC) • Return on Ad Spend (ROAS) • Lead Scoring • Segmentation • Lifecycle Stages • Conversion Rate Optimization • Workflow Automation • Growth Experimentation Soft Skills • Analytical Mindset • Collaboration • Communication Industry Keywords • B2B Marketing • SaaS • Lead Nurture Programs • Sales Alignment • MQL Criteria Tools & Technologies • HubSpot • LinkedIn • Meta • Claude Co-Work • Claude Code