Growth Marketing Manager

Das ist der Job

You’ll own the path from market insight to message,campaign, qualified demand, and a repeatable growth channel.

Darum lohnt es sich

What You’ll Do • Turn customer interviews and sales conversations into sharp positioning for dealers, auction houses,fleets, and remarketers • Build and run structured demand experiments across content, search, paid channels, partnerships, andindustry events • Create useful, credible content such as market perspectives, customer stories, playbooks, andtransport benchmarks • Own campaign planning from hypothesis and audience through launch, measurement, and iteration • Improve the public website and conversion journey together with product and commercial teams • Build a practical measurement layer for acquisition, lead quality, conversion, and channelefficiency • Equip sales with messages and materials that make complex logistics value easy to understand • Find the few channels that compound instead of spreading effort across every available tactic What We’re Looking For Must-Haves • At least three years of hands-on B2B growth, demand generation, or product marketing experience • A record of taking campaigns from idea to measurable commercial outcome • Strong writing and the judgement to make technical or operational products feel clear • Comfort working with funnel data, attribution, and imperfect early-stage signals • Fluency in German and strong working English • A builder mindset: you can create the brief, the asset, and the measurement plan Nice-to-Haves • Experience marketing B2B software, marketplaces, logistics, mobility, or automotive services • Experience with SEO, paid search, lifecycle campaigns, or marketing automation • Confidence producing customer-led content and coordinating industry events • Experience with CRM, analytics, experimentation, and AI-assisted creative workflows • Another European language This is an individual-contributor role for someone who prefers proving a channel hands-on beforebuilding a large team or committing a large budget.

Vehicle logistics is a large market with a simple problem: the people who need transports and thepeople who can move them still lose too much time to calls, inboxes, and fragmented processes. As Growth Marketing Manager, you’ll make that problem—and Willidrop’s answer toit—impossible for the right customers to miss.

What You’ll Get • Ownership of Willidrop’s market narrative and growth experiments • Direct access to customers, founders, product, and sales conversations • The freedom to build the marketing stack around evidence rather than inherited habits • A clear path to shape the function as successful channels scaleRemote flexibility with regular collaboration in Frankfurt Your Interview Journey • Initial Conversation 20 min Meet the founders and discuss the market, the audience, and the kind of growth problems youenjoy. • Growth Deep Dive 45 min Walk us through a campaign or channel you built, including the choices, evidence, and lessonsbehind it. • Working Session 45 min Shape a focused go-to-market experiment for one Willidrop customer segment.