Growth Marketing Manager (Paid + Organic Acquisition)

Das ist der Job

Growth Marketing Manager (Paid + Organic Acquisition) – Remote | U.S.

Darum lohnt es sich

Cross-Functional Collaboration • Align marketing initiatives with: • Sales goals • Pipeline targets • Revenue objectives • Collaborate closely with: • Designers • Content creators • Leadership • Sales teams • Improve: • Landing pages • Messaging • Creative performance • Funnel conversion rates • Contribute to broader lifecycle and growth initiatives Required Experience & Skills • 3+ years of hands‑on growth or performance marketing experience • Strong platform‑native experience with: • Google Ads • Meta Ads • LinkedIn Ads • Experience running campaigns across: • X (Twitter) • TikTok • Reddit • YouTube • Multi‑channel ecosystems • Proven success generating: • Qualified leads • Measurable pipeline • Revenue growth • Deep understanding of: • PPC • Audience segmentation • Funnel optimization • Attribution • Conversion tracking • Strong experience with: • GA4 • Google Tag Manager • Performance reporting • Strong copywriting and messaging skills focused on conversion • Ability to independently: • Launch • Optimize • Scale campaigns Preferred Qualifications • Experience with: • Organic social growth • Content‑led acquisition • Inbound marketing • Familiarity with: • HubSpot • Salesforce • Marketo • Experience managing: • Multiple accounts • High ad‑spend budgets • Canva or Adobe Creative Suite experience • Google Ads and/or Meta certifications What Makes You a Strong Fit • You are highly execution‑oriented • You think in experiments, not assumptions • You combine creativity with analytical thinking • You understand both paid and organic growth loops • You care about performance outcomes — not vanity metrics • You move quickly, test aggressively, and iterate constantly • You thrive in fast‑moving environments where ownership matters What a Typical Day Looks Like • Review paid and organic performance dashboards • Launch new campaigns and creative tests • Optimize targeting, budgets, bids, and messaging • Analyze funnel performance and conversion bottlenecks • Collaborate on new creatives and landing page ideas • Test organic hooks before scaling paid distribution • Build reports and provide growth recommendations In short: You are responsible for building and optimizing a scalable multi‑channel growth engine that drives qualified pipeline and measurable business growth.

Key Metrics for Success (KPIs) • Cost Per Lead (CPL) • Cost Per Acquisition (CPA) • Return on Ad Spend (ROAS) • Conversion Rate (CVR) • Pipeline and revenue contribution • Organic engagement and inbound growth • Budget efficiency and scaling performance Why This Role Stands Out • Ownership across both paid and organic growth • Multi‑platform growth experimentation • High‑impact role directly tied to revenue growth • Opportunity to scale campaigns aggressively • Exposure to full‑funnel growth strategy • Fast‑moving, execution‑focused environment • Strong autonomy and creative ownership Interview Process • Application Review • Initial Interview (growth strategy + channel experience) • Technical Interview (campaign deep dive + live scenarios) • Final Interview Apply Now If you: • Love performance marketing • Understand paid + organic acquisition deeply • Enjoy experimentation and scaling • Thrive on measurable growth outcomes This role is a strong fit for marketers who want direct ownership over growth, acquisition, and pipeline performance across modern digital channels.

Time Zones Position Type: Full-Time, Remote About the Role We’re hiring a highly execution-focused Growth Marketing Manager to drive scalable growth across both paid and organic acquisition channels. This is not a coordination or “campaign management only” role.

We’re looking for someone who understands how to: • Generate pipeline • Scale qualified lead acquisition • Improve conversion efficiency • Turn attention into measurable revenue growth You will own: • Strategy • Execution • Optimization • Testing • Tracking • Performance across multiple acquisition channels This role combines: • Performance marketing • Organic growth • Content strategy • Funnel optimization • Analytics • Growth experimentation If you thrive on: execution + testing + iteration + measurable performance ,this role is a strong fit.

What You’ll Own 1.

Paid Media Strategy & Execution • Build and manage campaigns across: • Google Ads (Search, PMax, Display, YouTube) • Meta (Facebook & Instagram) • LinkedIn Ads • X (Twitter) • Reddit • TikTok • YouTube • Emerging paid channels • Launch campaigns end-to-end including: • Targeting • Audience segmentation • Tracking • Ad copy • Creative direction • Optimization • Build full-funnel acquisition strategies focused on: • B2B lead generation • Pipeline growth • Conversion optimization • Continuously test: • Hooks • Messaging • Creatives • Audiences • Offers • Landing pages 2.

Organic & Social Growth • Own organic growth across: • LinkedIn • X (Twitter) • Instagram • TikTok • Reddit • YouTube • Develop and execute content strategies aligned with paid acquisition goals • Test messaging organically before scaling through paid channels • Build: • Audience engagement • Brand visibility • Inbound demand • Community traction • Identify emerging growth opportunities and platform trends early 3.

Optimization & Scaling • Monitor campaign performance daily • Optimize for: • CPL • CPA • ROAS • CVR • Pipeline growth • Run structured A/B tests across: • Creatives • Audiences • Landing pages • Bidding strategies • Scale winning campaigns while maintaining efficiency • Adapt quickly to: • Platform updates • Algorithm shifts • Attribution/privacy changes 4.

Analytics, Tracking & Attribution • Own: • Google Analytics (GA4) • Google Tag Manager • Conversion tracking • Pixel implementation • UTM structures • Analyze funnel performance across paid and organic channels • Build clear, insight-driven reporting dashboards • Translate performance data into actionable growth recommendations • Identify funnel bottlenecks and optimization opportunities 5.