Growth Marketing Manager Shell

Das ist der Job

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Darum lohnt es sich

Working as part of our European Centre of Marketing Excellence, you'll develop and execute high-impact campaigns across paid media, SEO, AI-powered content, website optimisation, CRM, lifecycle marketing and value-added services, partnering closely with Sales, Product and Digital teams to accelerate pipeline, strengthen the Shell brand and drive commercial performance.What you'll be doingWhat We NeedCorpay is currently looking to hire a Growth Marketing Manager, Shell Germany within our Shell reseller / EUF Marketing division.

You will own the Germany marketing plan and support delivery of the Germany Growth Plan across demand generation, digital optimisation, value proposition development, and customer lifecycle performance.You will report directly to the Marketing Director and regularly collaborate with Sales, Product, Digital Marketing, Data, Content, Brand, Marketing Automation, CRM/Salesforce, Customer Success, and the wider European Centre of Marketing Excellence teams.How We WorkAs a Growth Marketing Manager, Shell Germany, Corpay will set you up for success by providing:Assigned workspace in the Germany officeCompany-issued equipmentFormal, hands-on training, if applicableRole ResponsibilitiesDefining the full marketing strategy for Shell Germany, aligned with commercial priorities and the Germany Growth PlanIdentifying target segments, industry verticals, and priority channels to maximise customer acquisition, brand strength, and volume growthDeveloping Germany-specific value propositions across core offerings, Value Added Services, Extra Netz, Parking, Carwash, and Shell Premium productsIntegrating local market insights into positioning, messaging, and campaign strategiesWorking with the Digital team to monitoring Germany’s paid media strategy, lead quality, performance, and cost efficiencyLeading outbound programmes including lost-lead recovery, prospecting workflows, and structured winback activityManaging purchased data to support targeted nurture campaigns, outbound activity, and prospect expansionOverseeing website visitor data enrichment using third-party data tools such as ZoomInfo to increase pipeline potentialOwning the management and performance of Germany’s website presence, ensuring strong UX, traffic growth, and conversion pathwaysCollaborating with the Content Manager to delivering SEO improvements, content optimization, and LLM-driven enhancements that support organic lead growthDriving continuous website testing and optimization aligned with CRO, acquisition, and customer experience goalsEnsuring website messaging, product information, and value propositions remain accurate, relevant, and up to date for the German marketWorking with the E2E team to leading ecommerce conversion rate optimization and improving lead-to-sale performanceUsing data and experimentation to identifying funnel friction points and driving improvements across landing pages and digital journeysBuilding a structured testing roadmap in partnership with digital teams to increase conversion performanceDeveloping customer activation programs tailored to Germany to reduce early-life attrition and accelerate engagementOwning lifecycle marketing and ELM journey optimization across GermanyBuilding structured cross-sell and up-sell journeys for Parking and other Value Added ServicesDeveloping wi back strategies for dormant customers and pipeline recovery opportunitiesLeading full-funnel campaign strategy and execution for Shell GermanyManaging the creative process end-to-end across digital, print, social, and events assetsCollaborating with Sales, Product, Customer Success, and Data teams to ensuring campaign readiness and commercial alignmentLeading segmentation development to enable precise targeting across Germany campaignsPartnering with Marketing Automation teams to delivering nurture journeys, workflows, and triggered lifecycle communicationsWorking with Data and Salesforce teams to onboarding purchased data, improving data completeness, and enhancing reporting accuracyEnsuring smooth execution of CRM-driven initiatives, reporting, and funnel forecastingLeading Germany-focused survey, review, and insight programmes to inform marketing, product, pricing, and positioning decisionsManaging the Germany marketing budget across channels, campaigns, website, and lifecycle initiativesOptimising the use of internal teams, content specialists, digital experts, and external agencies to maximise output and efficiencyActing as the central point of coordination across the European marketing ecosystemTesting new digital channels, content types, SEO/LLM approaches, and acquisition tactics relevant to Germany’s growth needsDriving a culture of experimentation, progressive learning, and data-led decision makingQualifications & SkillsNative German language skills5+ years’ experience in a similar senior B2B marketing roleProven track record in planning, leading, and executing sales-focused marketing in a data-driven, multi-channel, multi-touch environmentExperience delivering demand generation programmes through long-term, continuously optimised multi-channel marketing activityStrong understanding of lead generation, lead warming, nurturing techniques, lifecycle marketing, and customer journey optimisationExcellent knowledge of direct marketing channels, including digital and non-digital activityStrong working knowledge of Marketing Automation, CRM tools such as Salesforce, paid media, social media, SEO, CRO, and digital performance marketingExperience across a broad range of marketing disciplines, including campaign planning, content optimisation, brand activation, customer activation, retention, and winbackCommercial, outcome-focused, KPI-led, and data-driven mindsetStrategic and creative approach with a strong understanding of prospect and customer journeys and buying lifecycle trigger pointsStrong project management skills with the ability to manage competing prioritiesAbility to build strong relationships with Sales, GTM teams, and cross-functional stakeholdersExcellent interpersonal, collaboration, and stakeholder management skillsCustomer-centric approach, personal resilience, motivation, and a proactive mindsetMarketing-related degree and/or CIM Postgraduate Diploma is preferred but not requiredBenefits & Perks25 days’ annual leave per year3 paid sick days annually2 additional paid days off once annual leave entitlement has been exhausted2 paid volunteer days each yearFlexible benefits allowanceWedding or registered partnership giftGifts to celebrate life milestones and long-service anniversariesEmployee referral bonus programCompany-sponsored sports and wellbeing activitiesAccess to online learning and development coursesAnnual Christmas party and team celebrationsPay Transparency The salary range for this position is 70000 – 75000 gross per year.

Additional compensation elements, including benefits and variable pay, if applicable, will be discussed during the recruitment process.#LI-LM1 #INDPRO-INAbout CorpayAbout CorpayCorpay is a global technology organization that is leading the future of commercial payments with a culture of innovation that drives us to constantly create new and better ways to pay.

We believe that diversity, equity, and inclusion strengthen our teams, drive innovation, and support our continued success globally.As part of our hiring process, offers of employment may be subject to the successful completion of pre-employment screening conducted by an authorized third-party provider, in accordance with applicable laws and Corpay policies.

Additional compensation elements such as bonuses, incentives, benefits, or variable pay may apply where applicable.SummaryLocation: NürnbergType: Full time Your roleWe're looking for a native German-speaking Growth Marketing Manager to lead the marketing strategy for Shell Germany, owning the full customer journey from acquisition and activation through to retention and growth.

This position falls under our Marketing line of business and is located in Germany.In this role, you will lead the strategic development and execution of growth-focused sales and marketing initiatives that drive brand visibility, customer acquisition, activation, retention, and lifecycle value across the DACH Shell reseller region.

The final offer will be determined based on objective, gender-neutral criteria including relevant skills, professional experience, and qualifications. Corpay maintains structured compensation practices and regularly reviews pay to support compliance with equal pay principles and applicable EU legislation.

Our specialized payment solutions help businesses control, simplify, and secure payment for fuel, general payables, toll and lodging expenses.

Millions of people in over 80 countries around the world use our solutions for their payments.At Corpay, we are committed to fostering an inclusive and respectful workplace where employees are valued for their diverse perspectives, experiences, and contributions.

Screening requirements may include employment references, identity verification, criminal record checks, financial or sanctions screening, and other background checks relevant to the role and permitted by local law.Notice to Recruitment Agencies and Search Firms: Corpay does not accept unsolicited resumes from agencies or search firms without a valid written agreement in place.

Any unsolicited candidate submissions will become the property of Corpay, and no fees will be paid related to such submissions.Learn more about Corpay: Transparency & ComplianceEqual Opportunity EmployerCorpay is committed to providing equal employment opportunities to all applicants and employees.

Employment decisions are made without regard to race, color, religion, sex (including pregnancy), gender, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, marital status, genetic information, military or veteran status, or any other characteristic protected by applicable law.

Corpay is committed to fostering an inclusive workplace where individuals are respected and valued for their diverse perspectives, experiences, and contributions.

If you require reasonable accommodation during any part of the application or interview process, please notify a representative of the Human Resources Department.Use of Artificial Intelligence in HiringCorpay may use artificial intelligence (AI) and other technology-enabled tools to support certain aspects of the recruitment process, such as application screening, candidate assessment, or interview scheduling.

AI tools do not make final hiring decisions. All employment decisions involve human review.

Corpay is committed to the responsible use of AI, including appropriate oversight and safeguards designed to support fair and unbiased outcomes.Candidate Privacy NoticeFor information about how Corpay processes personal information during the recruitment process, please review our Candidate Privacy Notice: .Pay PhilosophyCorpay is committed to fair, equitable, and transparent compensation practices.

Compensation decisions are based on objective, job-related factors including skills, experience, qualifications, and market benchmarks. Where required by applicable law, salary or compensation ranges will be included in the job posting or provided prior to the interview process, where required by applicable law.