Growth & Performance Marketing Manager (m/w/d)

Your Role

As a Growth & Performance Marketing Manager, you will take ownership of building and further developing our digital lead generation and funnel structures.

The Focus Is Clearly On Execution

You will develop, test, and optimize campaigns, landing pages, and conversion flows, working in a highly data-driven way to continuously improve our digital channels.

You will operate at the intersection of marketing, sales, and product, actively shaping how potential customers become aware of us, interact with us, and ultimately convert.

Your Responsibilities

• Own the development and scaling of digital lead generation, building scalable customer acquisition channels
• Design, implement, and continuously optimize performance marketing campaigns with a clear focus on measurable results
• Analyze and improve funnels and conversion paths across the entire customer journey, from first touchpoint to conversion
• Develop and optimize landing pages, content, and messaging to improve user guidance and conversion rates
• Use CRM systems, tracking, and analytics to ensure transparency and data-driven decision-making
• Identify, test, and scale new approaches and channels
• Collaborate closely with Sales, Management, and external partners to ensure a consistent customer journey
• Continuously improve processes and structures to support sustainable growth

What Qualifies You

• Several years of experience in performance marketing, growth, or digital lead generation, ideally with hands‑on experience building and scaling campaigns, funnels, or channels
• Strong understanding of digital marketing and sales models, as well as funnel logic and conversion mechanics – not just conceptually, but through practical application
• Solid experience with CRM systems, performance marketing tools, tracking, and analytics, with a data-driven mindset
• Experience designing and optimizing landing pages, campaigns, and messaging, with a strong sense of how content drives conversion
• Structured way of working, high ownership, and the ability to execute topics end‑to‑end in a hands‑on manner
• Strong execution skills and a “builder mentality,” with enjoyment in working in dynamic, evolving environments
• Clear, pragmatic communication skills and the ability to collaborate effectively with different stakeholders
• Experience in finance, investment, or capital markets is a plus, but not required

What You Can Expect at Alphawave

• A key role with true end‑to‑end ownership
• Direct impact on growth, efficiency, and scalability
• Close collaboration with Capital Markets, Research, and Management, with clear decision authority
• Fast decision‑making, clear structures, and a professional environment without unnecessary coordination loops
• Performance‑based compensation and long‑term development opportunities
• A modern office, high‑quality tools, and the ambition to build things in a meaningful and scalable way