HMID BU Marketing Manager

Darum lohnt es sich

Job Description Product Strategy & Roadmap • Define portfolio strategy, positioning, segmentation, and differentiation across industrial and automotive segments • Translate customer and market requirements into prioritized product specs, value propositions, and data-driven business cases • Lead marketing input into product roadmaps and lifecycle planning • Develop deep understanding of system-level requirements and platform strategies • Personally lead product definition for the most strategically impactful programs, ensuring first‑hand market insight shapes every critical decision Go-to-Market Execution • Create and execute marketing strategies targeting priority segments, regions, and strategic accounts • Partner with Sales on pipeline reviews, forecast alignment, and corrective actions • Drive win/loss analysis and competitive intelligence to refine positioning • Support strategic customer engagements and executive‑level discussions Sales Enablement & Communications • Define and drive high‑impact collateral: solution briefs, presentations, launch kits, and case studies • Lead product launches and ensure consistent messaging across all channels • Serve as primary liaison to Corporate MarCom for brand‑compliant execution Team Leadership • Manage a team of Marketing Engineers with full personnel responsibility • Set clear priorities, enforce execution standards, and foster a high‑performance culture • Develop talent through coaching, structured development plans, and succession planning • Lead by example as a hands‑on contributor — stepping in to personally drive critical tasks when the situation demands it Operational Excellence & Innovation • Champion the adoption of AI‑powered tools and workflows across the team to accelerate decision‑making, automate routine tasks, and multiply productivity • Leverage Tableau, Excel, and the broader Microsoft 365 suite to build dashboards, perform analyses, and deliver data‑driven insights that inform strategy • Continuously identify and implement process improvements that free the team to focus on high‑value, strategic work Partner & Ecosystem Development • Manage and strengthen Microchip’s worldwide Touch Partner network • Drive design‑ins through module partners, distribution, and direct customer channels Cross‑Functional Collaboration • Coordinate with Sales, Engineering, Applications, Systems, and Supply Chain • Represent marketing in cross‑functional forums and customer escalations Requirements/Qualifications Education • Bachelor’s or Master’s degree in Electronics, Computer Science, or related fields • MBA or equivalent senior expertise in marketing or applications roles is a plus Experience • Minimum 10 years in microcontroller‑based sensing systems within a semiconductor company; capacitive touch controller experience is a plus. • Proven experience in new IC and firmware product definition for automotive and/or fragmented industrial markets, translating customer and system‑level requirements into silicon feature sets, firmware feature roadmaps, Marketing Requirement Documents (MRD), value propositions, and business cases. • Proven track record in semiconductor product marketing, portfolio strategy, long‑term planning, and go‑to‑market execution. • 5+ years managing and developing marketing teams in a semiconductor company, including priority setting, accountability, structured product definition discipline, and coaching of senior individual contributors. • Minimum 10 years in product marketing roles in the semiconductor industry, across Automotive, Consumer, and/or Industrial segments.

Skills • Strong strategic thinking with ability to prioritize in complex, resource‑constrained environments • Business acumen: business case development, forecast reviews, pipeline analysis, pricing strategies • Technical depth: system‑level architectures, semiconductor product development, qualification standards (AEC‑Q100) • Hands‑on proficiency with analytics and productivity tools — particularly Tableau, Excel, and Microsoft 365 — with the ability to build dashboards and derive actionable insights • Demonstrated experience leveraging AI tools to optimize team workflows and accelerate output • Excellent oral and written communication in English; second language is an advantage • Self‑motivated, customer‑oriented, structured, and data‑driven Travel • Willingness to travel across Asia, the United States, and Europe for customer visits and business engagements Travel Time 25% - 50%