Influencer Marketing Manager (m/f/d)

Das ist der Job

Overview Just imagine turning social stories into LEGO fan moments.

Darum lohnt es sich

You'll shape the earned influencer and creator marketing strategy for the LEGO brand in Germany, Austria and Switzerland, based with our EUC Marketing team in Grasbrunn, Munich.

Responsibilities Contribute to the growth in the European Central markets (Germany, Austria and Switzerland) through insight‑led earned‑first executions; igniting via Creator Marketing third‑party conversations that reinforce LEGO brand values and stimulate brand desire Own the EUC creator strategy end‑to‑end, from annual planning and budget management to campaign execution, content approvals and post‑campaign analysis incl. performance measurement translating data into valuable insights Align Global / Regional communication strategies to local market needs and objectives ensuring delivery of relevant content for our consumer audiences Make sure implemented Influencer and Creator Strategies and concepts are aligned within the local integrated marketing and Go‑To‑Market Integrated Marketing roll‑outs Steer the local agency and talent management partners, ensuring quality, cost efficiency, and brand fit and delivery of best practice and strong results that support The LEGO Group's business objectives in the Europe Central markets Collaborate cross functionally with local stakeholders such as PR, Events, owned social media, brand management, sales as well as regional and global functions to ensure local requirements are well represented in global Earned and Creator campaigns leading to a maximum ROI Lead campaign execution: briefings, negotiations, contracting, content approvals, usage rights, and always‑on community management with creators and top‑tier talents Qualifications Proven work experience with some years in Influencer & Creator Marketing Demonstrated track record in generating impactful Creator campaigns alongside experience in Full Funnel Campaigns A strong existing network of DACH creators, talent managers, and agencies Deep platform fluency (TikTok, Instagram, YouTube) and experienced working with tools like CreatorIQ, Kolsquare or similar and strong understanding of influencer marketing best practices Excellent negotiation and relationship‑building skills - creators love working with you Excellent in project management & KPI management skills Experience in agency‑steering and managing budget against targets Analytical mindset: you're as comfortable in a reporting deck as you are at a content shoot Solid understanding of German influencer marketing regulations and contract essentials Experience in Event Management and Paid Media amplifications is a plus Strong collaborator both in internal multifunctional teams and with external agencies Fluent in English due to global collaborations Benefits Family Care Leave - We offer enhanced paid leave options for those important times.

We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Then make it real.

This position will be based in our Sales office in Grasbrunn, close to Munich, and will follow a hybrid working model with 3 days in the office and up to 2 days remotely. This is a fixed-term contract until end of December 2027. Relocation support is not offered for this role.

As Influencer Marketing Manager you will oversee and guide the local development and implementation of world‑leading earned Influencer Marketing campaigns driving awareness and conversion for our brand and product portfolio. Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. Our hybrid workplace. #J-18808-Ljbffr