Darum lohnt es sich
Responsibilities Develop and implement a comprehensive influencer marketing strategy Identify, approach and select suitable influencers and creators Build and maintain long-term influencer partnerships Plan, coordinate and execute influencer campaigns (brand & performance) Brief creators, including storylines, guidelines and brand messaging Manage campaign timelines, budgets and deliverables Collaborate closely with Performance Marketing, Social Media and Creative teams Analyze and evaluate campaign performance (e.g., reach, engagement, conversions) Define optimization measures to scale successful campaigns Monitor trends, platform developments and creator formats Ensure compliance with brand and legal/compliance guidelines Qualifications Several years of experience in influencer marketing or social media marketing Excellent understanding of platforms such as Instagram, TikTok, YouTube, etc.
Strong instinct for trends, creatives and storytelling Experience working with influencers, agencies or creator networks Analytical thinking and experience with performance KPIs Structured, independent and solution-oriented working style Excellent communication and negotiation skills Strong organizational skills and a high degree of personal responsibility Enth
