Responsibilities
• Operational management of our external lead agency and quality assurance of agency services with regard to brand presentation, goal attainment, cost-effectiveness and adherence to deadlines
• Creation and prioritization of briefings and coordination of campaigns, content and communication activities
• Regular reporting to management and analysis of relevant marketing KPIs
• Evaluation of the effectiveness of marketing measures and derivation of continuous improvement actions for go-to-market (GTM) strategies
• Ensuring transparent budget and activity control
• Cross-functional coordination of all marketing activities and consistent brand management
• SEO optimization of company websites and conducting website analyses to identify optimization potential
• Planning and management of SEA (search engine advertising) campaigns
• Commissioning print and promotional materials such as business cards, flyers and small promotional items
• Management of local marketing activities such as regional festivals, events and trade shows in the Augsburg region
Requirements
• Completed degree in marketing, communications or design
• Several years of professional experience in marketing, ideally with relevant experience working with external agencies or service providers
• Strong strategic thinking combined with a high level of execution capability
• Experience managing campaigns, budgets and KPI analysis
• Strong communication skills and a confident presence when interacting with management, internal departments and external partners
Hard Skills
• Marketing Degree
• Campaign Coordination
• KPI Analysis
• SEO Optimization
• SEA Management
• Budget Management
• Content Creation
• Quality Assurance
• Brand Management
• Performance Evaluation
Soft Skills
• Strong Communication Skills
• Strategic Thinking
• Execution Capability
• Confident Presence
• Cross-Functional Coordination
