Interim Marketing Manager – Brand & Content

Das ist der Job

You bridge a vacancy, maintain our go-to-market momentum, and hand over a well-structured, documented setup at the end.

Darum lohnt es sich

You translate both into campaigns, content, and brand work that generate qualified pipeline – and close the loop back to the team.

Interim Marketing Manager (m/w/d) – Brand & Content Location: München Employment Type: Contract Location Type: Hybrid Department: GTM Your Role As Interim Marketing Manager, you will take on the central marketing function at Skalar for 3–6 months – spanning brand, content, and performance.

You work closely in a trio with our Co-Founder (Growth), our Founding Account Executive, and Automation Manager: The Growth Manager provides you with funnel, CAC, and channel performance data; the Founding AE brings direct insights from sales calls about what matters to clients.

Key Difference from a Classic Full-Time Role: You require minimal onboarding, prioritize hard on impact within your available timeframe, and leave behind a handover-ready system rather than loose ends.

What You Will Do Performance & Demand Gen • Test various mid- and top-of-funnel ads • Iterate landing pages, lead magnets, and conversion funnels • Manage and optimize paid campaigns (LinkedIn, Google, Meta) together with the Growth Manager Operations & Momentum • Continue running campaigns, channels, and content calendars without friction • Own marketing KPIs during your tenure: MQL, CAC, pipeline contribution • Prioritize new marketing channels with the greatest impact potential Brand & Content • Maintain consistent Skalar brand voice across all channels (website, LinkedIn, owned media, events) • Produce content formats that resonate with mid-market entrepreneurs and founders (long-form, video snippets, case studies, newsletter) • Sales enablement in close collaboration with the Founding AE: pitch decks, one-pagers, battlecards Handover & Structure • Keep marketing stack (CRM, analytics, automation) clean and documented • Manage external partners (freelancers, agencies) as needed • Build a handover-ready playbook and documented processes for your successor What You Bring • 4–7 years of B2B marketing experience, ideally in startup, SaaS, or professional services environments • Proven success in both disciplines: brand and content building as well as performance marketing with budget responsibility • Interim experience or demonstrated ability to deliver independently with minimal onboarding • Hands-on mentality: You build a landing page yourself, launch a LinkedIn campaign, and think strategically simultaneously • Strong understanding of funnel metrics and data analysis • Excellent command of German (business fluent, ideally native speaker); fluent English • Available short-term and ready for full-time presence in the Munich office • Plus: Experience with tax/legal tech, fintech, or regulated industries