Interim Product Manager, SEM Landing Pages

Product Manager, SEM Marketing Landing Pages

• Position Type: 12-18 Month Fixed Term Contract (Parental Cover)
• Level: Mid and Senior level
• Location: Berlin (3+ days a week in office, Friedrichshain)
• Required Skills: SQL

Who you are

• Have 3-5+ years of hands-on experience in product management, preferably in a B2C tech, e-commerce, or travel company
• Possess a proven ability to independently manage and ship product features in an agile environment
• Have demonstrated experience owning product features from concept to launch, including managing a backlog and working with engineering squads
• Maintain strong analytical skills, with experience in A/B testing and data analysis to drive strategic decisions
• Have excellent communication and collaboration skills, with the ability to build consensus across technical and non-technical teams
• Bring a strong sense of user empathy and a passion for building products that solve real-world traveler problems
• Hold a Bachelor's degree in Computer Science, Business, or a related field, or have equivalent hands-on professional experience
• Thrive in a high-ownership environment where you can take initiative and move projects forward with minimal supervision

What the job involves

• KAYAK is seeking a Product Manager, Marketing to own and optimize our SEM Marketing Landing Pages—the critical first touchpoint for millions of travelers finding their perfect trip through search marketing
• In this fixed-term role (12-18 months), you will bridge marketing performance with user experience, driving measurable improvements through rigorous experimentation and data-driven optimization
• As Product Manager for SEM Landing Pages, you will lead a cross-functional team including Engineering, Design, SEO, and Performance Marketing to develop, test, and iterate on landing page experiences that convert
• You will own the hypothesis-to-insight pipeline: identifying opportunities, designing A/B tests, analyzing results, and translating findings into actionable product improvements
• This role requires both strategic thinking and hands-on execution, as you'll need to balance long-term vision with the discipline of rapid testing and learning
• Own the SEM landing page product roadmap, prioritizing features and experiments based on conversion impact, user experience, and alignment with marketing objectives
• Design and execute a continuous testing program, developing hypotheses, running A/B and multivariate tests, and driving statistically rigorous analysis to inform product decisions
• Lead cross-functional collaboration with Engineering (who build the pages), SEO (for organic/paid alignment), Design (for user experience), and Performance Marketing (for campaign strategy and goals)
• Manage the full product lifecycle for landing page features, from initial concept and user research through technical requirements, sprint planning, launch, and post-launch measurement
• Analyze performance data using SQL, analytics tools, and testing platforms to identify friction points, growth opportunities, and winning variations
• Champion the user perspective while balancing business goals, ensuring landing pages deliver value to travelers while meeting marketing efficiency targets
• Communicate insights and progress to product leadership and marketing stakeholders, translating test results into strategic recommendations
• Drive continuous improvement through iterative testing, performance monitoring, and a relentless focus on conversion rate optimization