International Marketing Manager (m/w/d)

Das ist der Job

Proactive optimisation of our marketing automation (incl.

Darum lohnt es sich

SEO) as well as improvement of the processes for nurturing leads and generating subscribers Independent expansion and management of the existing company presence on the Internet (including LinkedIn and Xing) as well as independent assembly of new channels Implementation of promotions and campaigns on all existing platforms incl. documentation and tracking of success Individual design and organisation of trade fair appearances and materials as well as participation in various product and industry-relevant trade fairs Creative production of content for the social media channels and our website as well as sales and marketing materials (presentations, brochures, etc.) Observation and active participation in discussions on topics relevant to the industry, company or target group on the social web Independent analysis of relevant usage data (click-through rate, traffic, etc.) as well as corresponding derivation and implementation of marketing strategies to improve target group accessibility A minimum of successfully completed bachelor\'s degree in marketing, communication or similar field or comparable qualification First proven professional experience as a marketing specialist for digital media and product marketing in the B2B sector or in a similar function Deep understanding of marketing and market research methods as well as experience in the analysis of marketing data and tools Enjoy dealing with different target groups