Junior Brand Manager

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Junior Brand Manager Location: Wuppertal, North Rhine-Westphalia, Germany Industry: Personal Care product Manufacturing Work Setting: Hybrid Are you passionate about brand management, international marketing, consumer insights, and driving growth across multiple markets?

This role partners closely with local markets, regional teams, and external agencies to execute marketing strategies, manage product launches, expand e-commerce initiatives, and ensure brand objectives are achieved.

Key Responsibilities Brand Management & Strategy • Support the Brand Lead in managing and developing a brand across multiple international markets. • Execute brand strategies that drive growth, awareness, and market performance. • Ensure consistency of brand positioning and messaging across regions. • Monitor brand performance and recommend actions to achieve business objectives.

Cross-Functional & International Collaboration • Work closely with: • Local Market Teams • Regional Marketing Teams • Sales Teams • E-commerce Teams • External Agencies • Ensure alignment between global strategies and local market requirements. • Support end-to-end project ownership and execution. • Build strong relationships across international teams and stakeholders.

E-Commerce Strategy • Support expansion and optimization of the brand's e-commerce strategy. • Collaborate with digital and e-commerce teams to improve online brand presence. • Identify opportunities to drive digital growth and customer engagement. • Monitor e-commerce performance metrics and market trends.

Reporting & Presentation Development • Prepare presentations, business cases, and marketing updates for stakeholders. • Communicate insights and recommendations through compelling storytelling. • Present marketing performance and project updates to leadership teams. • Support strategic planning discussions with data-backed analysis.

Qualifications Education • Bachelor's Degree in: • Business Administration • Marketing • International Business • Related Field Experience • Initial professional experience or internships in: • Brand Management • Marketing • Product Management • Consumer Goods Marketing • Preferred experience in: • FMCG (Fast-Moving Consumer Goods) • OTC (Over-the-Counter Healthcare Products) • International study, work, or internship experience preferred.

Required Skills Marketing & Brand Management • Brand Strategy • Product Launch Management • Campaign Management • Consumer Marketing • Market Analysis • Marketing Planning Analytics & Insights • Market Research • Consumer Insights • Competitive Analysis • Data Interpretation • Performance Measurement Project Management • Cross-Functional Project Leadership • Budget Management • Stakeholder Management • International Coordination • Time Management Communication • Presentation Skills • Storytelling • Executive Communication • Intercultural Communication • Relationship Building Technical Skills • Microsoft Office Suite • Excel • PowerPoint • Word • Marketing Analytics Tools • E-commerce Platforms (preferred) Language Skills • Business Fluency in: • German • English Core Competencies • Brand Management • International Marketing • FMCG Marketing • Product Launches (NPI) • Campaign Management • E-Commerce Strategy • Market Research • Consumer Insights • Budget Management • Cross-Functional Collaboration • Stakeholder Management • Project Management • Data Analysis • Storytelling & Presentation • Intercultural Communication We are seeking a Brand Manager to support and drive the development of a global brand portfolio across multiple countries.

The ideal candidate combines strong marketing knowledge, analytical thinking, project management skills, and the ability to work effectively within a global, matrixed organization.

Project Management & Execution • Lead and execute marketing projects independently, including: • New Product Introductions (NPI) • Global Campaign Launches • Regional Marketing Initiatives • Cross-Functional Projects • Manage project timelines, deliverables, budgets, and stakeholder expectations. • Coordinate activities across functions and countries to ensure successful implementation.

Marketing Operations & Budget Management • Manage operational marketing activities to achieve quantitative and qualitative brand targets. • Monitor marketing investments and budget utilization. • Ensure campaigns are delivered effectively within budget and timelines. • Track marketing performance and recommend optimization opportunities.

Market Research & Consumer Insights • Initiate and manage market research projects. • Analyze: • Consumer Trends • Market Data • Panel Data • Competitive Activity • Translate insights into actionable marketing and business recommendations. • Support strategic decision-making through data-driven analysis.

Advertising & Communications • Partner with external agencies to develop and execute: • Advertising Campaigns • Communication Strategies • Promotional Activities • Manage Above-the-Line (ATL) and Below-the-Line (BTL) marketing activities. • Ensure campaigns align with brand objectives and deliver measurable results.