Job Description Conception, planning, and independent implementation of digital performance marketing campaigns based on predefined efficiency and performance targets Independent execution of complex data analyses, systematic A/B tests, and experiments to continuously drive campaign performance Definition, monitoring, and analysis of relevant marketing KPIs (e.g., ROAS, CPI) as well as independent responsibility for budget tracking Creation of transparent performance reports, documentation of test results, and deriving strategic insights and recommendations Independent initiation, structuring, and execution of strategic as well as operational projects within the marketing environment Close collaboration with internal teams such as Design, Media, Analytics, and Tech to optimize campaigns and creatives Continuous monitoring of market trends and identification of new, data-driven growth opportunities Qualifications Above-average degree in economics, business administration (e.g., with a focus on e-commerce, media management), or a comparable quantitative qualification Initial solid practical experience (at least 6 months through internships, working student positions, or permanent roles) in performance or data-driven marketing Strong passion for numbers, excellent analytical thinking skills, and a highly data-driven approach to work Proficiency in using common digital marketing platforms as well as advanced knowledge of MS Office, particularly MS Excel Proactive and initiative mindset with a quick comprehension and the willingness to constructively challenge existing structures High level of flexibility, adaptability, and a structured, independent way of working Excellent written and spoken English skills Additional Information Your perks at a glance: Visit our benefits page. #J-18808-Ljbffr
