Lead Marketing Manager

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Responsibilities • Provide functional leadership of the LIMITD marketing team (Social Media + Marketing Project Management) and oversee all cross‑brand initiatives. • Develop the overarching marketing strategy for our brands and ensure that social media, campaigns, launches, creator integrations and events work together seamlessly. • Plan, execute and continuously improve content and brand strategies for our brand accounts. • Coordinate internal teams as well as external partners, service providers and agencies (e.g., for events, production, creator collaborations and POS marketing). • Actively shape the strategic direction of our brands — from positioning and target audience communication to the development of creative, cross‑platform initiatives. • Manage budget and resources across all marketing projects. • Produce reports, performance analyses and presentations for internal and external stakeholders.

Requirements • A completed university degree with a focus on marketing, media management, communications or a comparable background. • Several years of professional experience in marketing, brand management, social media or campaigning — ideally in the creator, startup or FMCG environment. • Familiarity with common social media platforms (particularly TikTok, Instagram & YouTube) and an understanding of the mechanics of the creator economy. • Experience leading projects or teams and the ability to manage multiple brands and campaigns simultaneously. • Strong communication skills, a solution‑oriented approach, team player mentality and high personal drive. • Hands‑on mentality, strong initiative and a friendly, balanced demeanour. • Structured and reliable working style with a willingness to take responsibility. • Flexibility and resilience, and openness to occasional business travel. • Experience working with influencers, event coordination, POS marketing or content production is a plus. • Excellent German and English skills, both written and spoken. • Confident user of MS Office (especially PowerPoint and Excel).

Certifications & Qualifications • University degree in marketing • University degree in media management • University degree in communications

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