Das ist der Job
Conduct A/B testing and experimentation to continuously improve performance.
Darum lohnt es sich
User Journey Optimization: Analyze the end‑to‑end customer experience to identify friction points, improve engagement, and uncover revenue opportunities in partnership with Product, Data, Professional Services, and Sales teams.
About the role
We are seeking a motivated and experienced Lifecycle Marketing Manager to drive engagement, conversion, and revenue growth across the user journey. This individual contributor role is critical in optimizing the customer experience funnel, improving retention, and delivering personalized lifecycle communications at scale.
What you'll do Lifecycle Strategy & Campaign Execution: Design and execute lifecycle marketing campaigns focused on acquisition, engagement, retention, and reactivation across the customer journey.
Segmentation & Personalization: Develop and maintain audience segmentation strategies to deliver personalized messaging and experiences through marketing automation platforms.
Custom Branded Solutions Ecosystem Management: Maintain and optimize custom branded solutions lifecycle communications, including dynamic content, value propositions, legal disclosures, and automated customer journeys.
Performance Measurement & Optimization: Establish and monitor KPIs to evaluate campaign effectiveness, engagement, retention, and ROI.
