Marketing & Brand Manager (m/w/d) (60-80%)

Das ist der Job

Part-time Fixed-term maternity cover from immediately until end of July 2027.

Darum lohnt es sich

The school offers small classes, personalized learning paths and combines Curriculum 21 with international best practice.

Google Ads, Meta Ads or LinkedIn Ads) Knowledge of graphic design and experience with tools such as Adobe Creative Suite or Canva Experience in professional support, coordination or collaboration with a marketing junior Benefits Many opportunities to shape and contribute Working days Monday to Thursday Regular workshops and further education Unique revolutionary school concept Intercultural, familial and motivated team Work in a bilingual, cooperative team Spacious and modern facilities Excellent public transport connections Nine weeks vacation per year Lunch provided free of charge by the school #J-18808-Ljbffr School of Tomorrow is a progressive, bilingual and interdisciplinary school that places student agency, creativity and practice-oriented learning at the centre.

The secondary level is growing gradually: Classes 7–8 are currently offered, Class 9 starts next school year, followed by Class 10 (Pre-IB) and the Diploma Programme in Classes 11–12. For School of Tomorrow, we are looking for an experienced marketing professional who actively shapes our upcoming rebranding and strategically develops our brand.

The focus of this position is on the further development of our brand identity, our website as well as the creation and coordination of high-quality communication measures. You work independently, bring your own ideas and implement projects with high quality standards.

In doing so, you work closely with school management and various internal stakeholders.

Rebranding & Brand Development Participation in the strategic and operational implementation of our rebranding Development and assurance of a consistent brand identity across all channels Development and implementation of brand guidelines Coordination and procurement of branded materials (brochures, signage, merchandise, presentations, digital assets, etc.) Ensuring a professional and consistent visual and linguistic presence Website Management & Development Responsibility for the ongoing maintenance and updating of the website Planning and implementation of new content and landing pages Participation in the development of structure, user experience and functionality Coordination of external partners and service providers on website projects Quality assurance of all website content Monitoring relevant website metrics and derivation of optimization measures Content & Communication Creation of high-quality content for website, newsletters, articles, print materials and other communication channels SEO-optimized writing to improve visibility and reach Planning and coordination of photo shoots and strategic use of the resulting material Support in internal and external communication of the school Social Media Planning and implementation of target group-relevant content for our social media channels Further development of social media presence and community management Analysis of performance and continuous optimization Marketing Analysis & Reporting Building and developing marketing tracking and reporting Creation and maintenance of automated reports (e.g.

Google Looker Studio) Analysis of marketing measures and derivation of concrete recommendations for action Organizational Development & Community Building Conception and implementation of surveys and evaluations Building and maintaining partnerships with local partners and organizations Support in the planning and implementation of events such as open days, workshops and community events Qualifications At least 5 years of professional experience in marketing, brand management or corporate communications Experience in implementing rebranding, website or brand development projects Pronounced sense for brand management, communication and target group-appropriate content Excellent knowledge of content marketing, SEO, website management and marketing analytics Experience in coordinating projects and collaborating with various internal and external stakeholders Independent, structured and solution-oriented working approach with high personal responsibility Excellent German and English language skills, both written and spoken Preferred Qualifications Experience in ad management or planning and implementing advertising campaigns (e.g.