Marketing Manager

Das ist der Job

The role will explore opportunities and strategies to grow Fleetcor market share.

Darum lohnt es sich

With support from the wider Marketing team, this role is responsible for driving strategy and campaign activity, including lead generation and customer retention.

What you'll be doing KEY ACCOUNTABILITIES Create commercially focused strategic marketing plans for the German and Netherlands markets Progress a clear landscape of the German & Netherlands market, understanding key segments and industries Become the expert in Fleetcor customer acquisition and retention - quickly gaining an understanding of the portfolio, fully appreciating the customer types and ensuring all plans and deliverables reflect our customer needs Devise and manage the marketing retention strategy roadmap, identifying existing pain-points/areas of high churn and implement improvement plans to optimise the customer experience, customer retention and ultimate business performance Identify areas where cross/upsell offerings are appropriate as part of the customer journey Lead on the marketing acquisition plan, aligned to the overall business plan to deliver multi-channel campaign activity focused on generating leads to the Sales function Collaborate with the data team to ensure campaign activity is segmented accur Your role The role is responsible for leading strategic marketing plans and implementing omni-channel go-to-market activity to acquire and retain customers across the Fleetcor portfolio in Germany and the Netherlands.