Darum lohnt es sich
• Develop and execute comprehensive marketing strategies for SHINING 3D's 3D digitizing (industrial metrology) product lines across the European market.
• Lead go-to-market planning for new product launches, including positioning, messaging, channel strategy, and sales enablement.
• Manage multi-channel marketing campaigns across digital advertising, content development, events, and strategic sales enablement.
• Oversee brand positioning and corporate communications across all European marketing channels.
• Drive lead generation through targeted marketing programs that support the sales pipeline.
• Plan and execute participation in trade shows, industry events, and webinars across Europe.
• Manage marketing budget and track ROI on all marketing initiatives.
• Conduct market research to understand customer needs in industrial 3D inspection, competitive landscape, and industry trends.
• Collaborate with global marketing teams to ensure alignment with SHINING 3D's worldwide brand strategy.
• Build and maintain relationships with key industry associations, media, and influencers in the European market.
Job Requirements
• Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred).
• 5+ years of B2B marketing experience, preferably in 3D scanning, industrial metrology, or related industrial technology sectors.
• Proven track record of developing and executing successful marketing strategies that drive revenue growth.
• Strong understanding of digital marketing, content strategy, and marketing automation tools.
• Excellent written and verbal communication skills in English and German.
• Experience managing marketing budgets and vendor relationships.
• Ability to work independently and collaborate with cross-functional teams.
• Willing to travel up to 20% for events and team meetings.
