Marketing Manager

Das ist der Job

Conduct market research to understand customer needs, buying behaviors, market trends, and competitive dynamics.

Darum lohnt es sich

Collaborate with cross‑functional teams—including Product Management, Sales, and Customer Support—to align marketing efforts with business objectives and customer expectations. Translate complex technical capabilities into clear, benefit‑driven narratives that address customer pain points and business outcomes.

Partner with Sales and CRM teams to ensure seamless lead handoff, monitor pipeline progression, and refine campaigns based on closed‑loop feedback. Excellent written and verbal communication skills, with the ability to influence senior stakeholders and align cross‑functional teams.

What will you do We are seeking a strategic and hands‑on Manager, Solution and Campaign Marketing to join our Brand & Industries Marketing Squad. In this role, you will own marketing for a defined set of industry verticals, leading the end‑to‑end development of how we position and bring Johnson Controls to market in a specific industries.

You will develop customer value propositions and activate them through integrated global campaigns to drive awareness, engagement, and demand across targeted industries. This role requires a seasoned marketer with a strong grasp of customer value propositions, audience strategy, campaign development, positioning, and cross‑functional collaboration.

You are a strong communicator and influencer, able to drive projects forward with clear direction and align stakeholders. You will manage internal and external resources and take end‑to‑end ownership for delivering high‑impact marketing that supports business objectives and elevates our brand presence.

How will you do it Ownership of industry marketing for specific industries Develop marketing strategies tailored to assigned industries, with clear accountability for outcomes and performance.

Act as the conduit between product marketing and the Brand & Industries squad, bringing product insights into campaign development and ensuring messaging is validated and aligned with solution capabilities. Engage with customers and internal stakeholders to continuously refine industry understanding and marketing direction.

Develop customer value proposition and positioning Own industry positioning by translating market insights into clear strategic direction for value propositions and campaigns. Create compelling customer messaging that brings the value proposition to life for target personas.

Ensure consistency of value propositions across all marketing channels and touchpoints. Support sales enablement by developing tools and training that reinforce the differentiated value of our solutions. Activate global campaigns and content Own campaign strategy from concept through performance optimization.

Lead go‑to‑market plans, including product launches, promotional campaigns, and thought leadership initiatives. Manage and coordinate internal and external resources to deliver high‑impact marketing across channels, including collateral, advertising, tradeshows, digital content, public relations, and internal communications.

Track and analyze campaign performance, identifying conversion bottlenecks and optimizing tactics. Operate effectively within a global, matrixed organization, aligning GEOs, COEs, and agency partners behind a unified campaign approach.

What we look for Required Minimum of 8 years of experience in B2B marketing, preferably in industrial, technology, or building solutions sectors. Proven ability to own and drive marketing strategy and execution in a global or matrixed environment. Previous experience in solution and product marketing.

Proficiency in marketing automation tools and CRM software. Preferred Bachelor’s degree in Marketing, Business or a related field. MBA is a plus. Experience in vertical marketing or industry‑specific campaign development. Familiarity with HVAC, energy, automation, or building technologies.

Johnson Controls: Enhancing the Intelligence of Buildings Your buildings have a purpose. They are places for people to live or work. Facilities for learning or healing. Venues for entertainment and shopping. Sites for the specialized storage of tangible goods or mission‑critical data.

Your buildings have a huge variety of functions; they are central to your mission. This is where Johnson Controls comes in, helping drive the outcomes that matter most. Through a full range of systems and digital solutions, we make your buildings smarter.

A smarter building is safer, more comfortable, more efficient, and, ultimately, more sustainable. Most important, smarter buildings let you focus more intensely on your unique mission. Better for your people. Better for your bottom line. Better for the planet.

At Johnson Controls, we’ve been making buildings smarter since 1885, and our capabilities, depth of innovation experience, and global reach have been growing ever since.

Today, we offer the world’s largest portfolio of building products, technologies, software, and services; we put that portfolio to work to transform the environments where people live, work, learn and play.